As part of managing the club’s digital presence, I focused on content creation specifically for Facebook, TikTok, and Reclub. I produced a variety of videos that highlighted the energy and community of the sport—featuring training drills, exciting rallies, and competitive matches that resonated strongly with both players and viewers. To make the experience more interactive, I also hosted live streams on the club’s Facebook page, bringing real-time coverage of matches and events to our audience and allowing them to feel part of the action, even from a distance.

The content quickly gained traction online, with many videos reaching thousands of views. This surge in visibility not only amplified the club’s presence but also directly led to an increase in inquiries from players and potential members, many of whom first discovered the club through our social media reach. By keeping the content consistent, engaging, and aligned with the club’s goals, I was able to strengthen community engagement while also attracting new players to try the sport and visit the court.

Through strategic use of video editing, storytelling, and timely posting, I transformed the club’s platforms into effective tools for brand growth, player engagement, and event promotion, helping the startup establish itself as a recognized and trusted pickleball community hub in Laguna.