#BeTheBUSZ Campaign – Bulldogs Hunt 2024 Recruitment Drive

#BeTheBUSZ was the official recruitment campaign of Bulldogs Sports Zone during Bulldogs Hunt—an organization fair where different NU student orgs actively scouted for new members. As the creative lead for the campaign, I designed a full set of visuals for our online recruitment drive with a fun and nostalgic twist: we based our theme on Crash Bandicoot.

We wanted to stand out in a sea of org booths and online posters, so the visuals had to instantly catch attention and feel playful, while still being professionally branded with NU’s athletic identity. The goal was to show potential members that joining BUSZ wasn’t just about org work—it was about joining a team on a creative quest. Through this campaign, we were able to successfully engage fellow students who resonated with both the media and gaming vibe, building a stronger and more dynamic roster for our growing org.