Expand Meta’s Role: Continue posting relevant content, similar to Linkedin

Scale Google Performance Max: Increase retargeting efforts and use animated display banners.

Optimise Mobile UX: Simplify checkout and improve user flow to boost conversions.

Latest image & video footage: Use the latest image and video footage from the 2025 event to keep creatives fresh and engaging. Replicate entertaining animated emojis to keep the audience engaged organic.

Video & Image Integration: Select high-energy footage from 2025 event highlights (crowd shots, exhibitor interview)

Use short-form videos with clear CTA overlays to encourage registrations such as YouTube shorts, Meta reels.

For Exhibitor promotion & Visitor promotion: Use InMail campaign to reach out relevant audience (suppliers/product owners/businesses/retail buyers)

Use other platforms such as TikTok, Bing, X (twitter) for broader audience reach.