The campaign recorded 3.9M impressions, reaching 457,244 accounts on Meta, and driving 19,184 clicks at an average CPC of $1.07 with a 0.49% CTR. A total of 3,141 conversions were attributed to the digital campaigns at a $6.53 CPA. 272 exhibitors leads were attributed to the campaign at $43.62 CPA.

Meta had the highest number of conversions, followed by Search and Instagram

Linkedin recorded lowest number of conversions, however, it’s challenging to track conversions on linkedin. 

We considered multiple attribution method to count the conversions such as Registration page Platform view & GA4 views on the registration landing pages to give us the best view of what a conversion looks like by channel.