Industry: Seasonal Statues & B2B E-commerce
https://universalstatues-us.com/
Platform: Shopify
Role: SEO Specialist

Scope of Work

1. Technical & On-Page SEO

• Optimized meta titles, meta descriptions, image alt texts, and internal linking.

• Ensured crawlability, clean site structure, and effective use of header tags (H1–H3).

• Resolved technical errors flagged by SEO tools (404s, indexing issues).

2. Product SEO for Shopify

• Uploaded and optimized product titles and descriptions for SEO relevance.

• Added schema markup through apps or theme code where applicable.

• Aligned product categorization and URL structure with target keywords.

3. Content & Blog Optimization

• Led SEO content strategy: aligned blog posts with long-tail keyword intent.

• Trained in-house content writer on E-E-A-T guidelines and formatting for readability and ranking.

4. Backlink & Off-Page Strategy

• Supervised interns (OJTs) in executing white-hat backlink strategies:

  • Local directory submissions

  • Guest post outreach campaigns

  • Niche-relevant citations

5. Team Enablement & Training

• Created internal SOPs for product uploading, blog publishing, and SEO auditing.

• Conducted live training sessions for interns and junior content staff.

Tools Used

• Shopify Admin

• Google Search Console

• Ahrefs / Ubersuggest (if applicable)

• Grammarly & SurferSEO (for content quality and scoring)

• Google Docs / Sheets (for SOPs and collaboration)

Impact & Results 

Even though I no longer have dashboard access, during my time:

• Keyword performance improved for B2B category and product terms.

• Organic traffic showed steady month-over-month growth via blog & product indexing.

• Content alignment increased efficiency across teams and improved Google relevance.

• Team scalability I empowered internal staff to handle SEO tasks post-handoff.