Fasthinge – Shopify SEO & E-Commerce Growth

💻 Platform: Shopify

🔧 Focus Areas: E-commerce SEO, CRO, Technical Optimization, Backlink Strategy

What I Do

As the SEO lead for Fasthinge, I drive organic growth through a comprehensive Shopify SEO strategy tailored for hinge tools and niche carpentry equipment.

Key Responsibilities:

• SEO Strategy & Keyword Planning
• Ongoing keyword mapping for product, collection, and blog pages
• Targeted terms like “hinge jig,” “router template,” “door jigs,” and “hinge template kit”
• Product & Category Optimization
• Rewrote product titles, meta descriptions, H1/H2 structure
• Optimized internal linking across collections (hinge kits to router jigs)
• Content Marketing & Blogging
• SEO-optimized blogs written around long-tail keywords
• Aligned with E-E-A-T: targeting carpenters & builders in AU/NZ
• Technical SEO Fixes
• Improved site speed, image compression, and mobile responsiveness
• Applied schema markup to products and articles
• Implemented SEO apps (JSON-LD, image alt tag automation - Smart SEO)
• Backlink & Authority Building
• Researched and contacted industry-specific blogs for guest posts
• Built high-quality backlinks to core category pages
• Influencer outreach for niche tool reviews and link mentions
• Conversion Rate Optimization (CRO)
• Heatmap + behavior analysis
• Navigation improvements (breadcrumbs, filters, search intent optimization)

Results So Far

•  Improved rankings for high-converting keywords (e.g., "best hinge jig" from page 4 to top 5)
• Increase in organic traffic by 85%
• Lower bounce rate and higher time on product pages
• Gained backlinks from industry-relevant blogs
• Higher add-to-cart rate on optimized product pages

Tools Used

Semrush, Google Search Console, Shopify SEO plugins (Smart SEO, JSON-LD), PageSpeed Insights, Ubersuggests