ChiroQueens – Local SEO Specialist for Chiropractors

📍 Niche: Chiropractors (US-based)

📊 Services: Google Business Profile (GMB) Optimization, Local SEO Strategy

My Role

As a dedicated GMB/GBP Local SEO Specialist under ChiroQueens, I helped chiropractors across the U.S. improve their local search rankings and generate more leads through fully optimized GBP listings.

What I Did:

• GBP Optimization & Audit
• Fixed NAP (Name, Address, Phone) inconsistencies across directories
• Chose best-performing categories and secondary services ( Upper Cervical Chiropractor,” “Auto Injury Chiropractor”)
• Added geo-targeted service areas & keywords
• Local Content Strategy
• Wrote high-converting, location-optimized GMB posts for each clinic
• Included seasonal and health-focused topics to boost engagement
• Uploaded geo-tagged images and practice walkthroughs
• Review Management
• Created a review response system and keyword-rich replies
• Suggested patient follow-up messages to increase reviews organically
• Analytics Monitoring & Strategy Updates
• Used GBP Insights and BrightLocal to monitor profile views, call actions, and driving directions
• Adjusted strategies based on Google core update impact (especially during late 2023/early 2024)

Tools I Used

• Google Business Profile (GMB/GBP)
• Local Falcon (Search Grid + Rank Tracking)
• Google Search Console (for linked sites)
• Canva & GeoImgr (for image optimization)

Example Metrics (from client range — not specific to one):

• 2–3X growth in map pack visibility in top chiropractor categories
• 65% increase in direction requests (tracked through GBP Insights)
• Up to 96 calls/month generated directly from listings