Hobbyco - SEO Content Writer & Email Marketing Assistant

Website: https://www.hobbyco.com.au/

Platform: Shopify 

What I Did

• Content Writing & SEO Blog Strategy
• Wrote SEO-optimized blog articles targeting product categories (model trains, Gundam kits, LEGO) to boost organic traffic and educate shoppers.
• Conducted keyword research to align content with search volume and buyer intent (“best train model kits in Australia”).
• Used SEO best practices including internal linking, header structure, target keyword placement, and metadata alignment.
• Drafted product-focused blog content that matched seasonal trends and promotional windows.
• Email Campaign Drafting
• Prepared email copy drafts for upcoming sales and promotional events ( "10% off LEGO Creator kits").
• Structured emails with high-converting subject lines, product highlights, and CTA-focused copy tailored to niche audiences (collectors, hobbyists, parents).
• Aligned all email content with SEO product language to strengthen brand consistency.

Tools & Techniques

Shopify CMS

Google Search Console & Google Docs

Grammarly + Hemingway (to polish tone + readability)

My content supported product visibility in search and helped Hobbyco maintain strong seasonal engagement through consistent, optimized communications.

• Supported ongoing organic visibility for product collections (RC cars, model planes)
• Improved user dwell time on blogs by creating fun, informative, keyword-aligned content
• Boosted email click-through by tailoring tone for hobbyist communities