Client: Fast Hinge (fasthinge.com.au)
Focus Products:
🔹 Door Cart Set
🔹 Hinge and Latch Combo Kit

And many more…

Objective: Improve search engine and AI visibility by implementing structured data (schema.org Product markup) correctly on product pages.

Project Goals

• Make product pages eligible for Google Rich Results.
  
  

• Ensure schema is unique per product and not duplicated globally.
  
  

• Help products surface in AI search tools like Perplexity, Gemini, and Bing Copilot.
  
  

• Organize schema efficiently for future scalability.
  
  

Problem Encountered

Original Issue (Door Cart Set):

• The product schema was incorrectly placed inside product-template.liquid.
  
  

• Result: It appeared on every product page, not just the Door Cart Set.
  
  

• Risk: Search engines and AI tools may detect schema conflicts or ignore it entirely due to duplication.
  
  

Solution Applied

1. Relocated & Scoped the Schema Correctly

• Moved schema into main-product.liquid.
  
  

• Wrapped it inside this condition:

{% if product.handle == 'door-cart-set' %}

<script type="application/ld+json"> ... </script>

{% endif %}

2. Added Hinge and Latch Combo Kit Schema

• Inserted another clean schema block below the first one.
  
  

• Wrapped it similarly:

{% if product.handle == 'hinge-and-latch-combo' %}

<script type="application/ld+json"> ... </script>

{% endif %}

3. Validated Results

• Verified schema using:
  
  

  • Google Rich Results Test
    
    

  • Schema.org Validator
    
    

Result: Both products were detected with 0 errors and appeared in the correct format.

Final Schema Placement Structure

{% if product.handle == 'hinge-and-latch-combo' %}

  <script type="application/ld+json">...</script>

{% endif %}

{% if product.handle == 'door-cart-set' %}

  <script type="application/ld+json">...</script>

{% endif %}

Sitemap submitted to Bing

 Wrong schema location (product-template.liquid)

Corrected placement in main-product.liquid

Google Rich Results Test success

Schema.org validation showing product detected

Products Appearing in AI Searches such as Perplexity, Gemini, Bing Copilot and even Bing Listing

’