Case Study Summary: How I Made Our Product AI-Search & Schema Ready

Project: Fast Hinge Shopify Store
Focus Product: Door Cart Set
Goal: Make the product discoverable in ChatGPT, Bing Copilot, Google rich results, and AI-driven search platforms.

What I Did

I wanted one of our best-selling products the Door Cart Set to show up not only in Google search results, but also in AI tools like ChatGPT and Bing Copilot, which now use real-time web results to answer questions.

To make this happen, I implemented structured data (schema markup) directly inside our Shopify theme to give search engines and AI a clear, structured understanding of the product.

My Step-by-Step Process

1. Gathered Product Details

I collected all the necessary information like:

• Product name
  
  

• Price
  
  

• Image URL
  
  

• Description
  
  

• Brand
  
  

• Availability
  
  

• FAQs (which I wrote myself based on actual use cases)
  
  

2. Generated Valid JSON-LD Product Schema

I used the official schema.org format and manually coded the schema in JSON-LD format including Product, Offer, and Brand.

I also created a separate FAQPage schema to answer common questions, but later removed it from this page to avoid duplication issues from Shopify’s built-in FAQ output.

3. Accessed Shopify Theme Files

I went to:
Online Store > Themes > Edit Code > Sections > product-template.liquid
and pasted the schema just before the closing </div> tag of the product layout.

4. Validated in Google & Schema Tools

After saving, I tested the page using:

• ✅ Google Rich Results Test
  
  

• ✅ Schema Validator
  
  

Both showed no errors and confirmed the schema was recognized.

5. Verified in Bing & AI Tools

To confirm indexing and AI visibility, I:

• Searched on Bing using site:fasthinge.com.au door cart
  
  

• Asked ChatGPT with browsing:
  
  
  “What is the Door Cart Set by Fast Hinge?”
  
  
  

Bing Search

ChatGPT

Perplexity AI

Gemini

Final Outcome

• The product is now eligible for rich results on Google (price, availability, brand).
  
  

• Search engines and AI tools can now “read” the product more accurately, improving discoverability across platforms.
  
  

• Fixed a duplicate FAQPage error in Google Search Console by ensuring only one FAQ schema was active on the page.
  
  

 What I Learned

• Shopify doesn’t add full product schema by default and adding it manually is a powerful SEO edge.
  
  

• Tools like ChatGPT, Bing Copilot, and Perplexity rely on clean, structured content to show AI answers schema plays a big role in this.
  
  

• Having schema isn't just about SEO anymore  it's about owning visibility in the AI-driven future of search.