My primary responsibilities involve: 

Developing Social Media Strategies: Creating comprehensive plans aligned with business goals to enhance brand awareness, engagement, and conversions across various social media platforms.

Content Creation: Generating original and engaging content (text, images, videos, infographics, etc.) tailored to different platforms and target audiences. This involves creating a content calendar and ensuring consistency in messaging and branding.

Monitoring and Analytics: Tracking social media metrics and using analytics tools to measure the performance of campaigns, content, and overall social media efforts. Analyzing data to make informed decisions and optimizations.

Brand Management: Maintaining brand consistency and voice across different social media channels, ensuring that content aligns with the brand's values and guidelines.