I manage and optimize content in WordPress by creating, organizing, and refining it to improve both user experience and search engine visibility. I use SEO plugins like Yoast or Rank Math to optimize meta tags, headings, and keywords. I ensure proper internal linking to enhance navigation and distribute link equity effectively. I structure content with clear categories and tags for better organization and optimize media to maintain fast loading times. Additionally, I regularly update and monitor performance to align the site with SEO best practices and user needs.