A research campaign I created for a US brand selling University apparel
Attached is a snippet of the campaign I created during the online course. I had access in the Amazon Seller Central to an actual client selling in the US market, and that Sponsored Product - Automatic campaign is one of the early steps in the campaign structure. I ran it for a few weeks with 48.81% ACOS.
The primary purpose of the Automatic campaign where I targeted close match, loose match, complements, and substitutes, is to find the high-ranking keywords most relevant to the ASINs. Before I finished the course, I ran a Search Term report and then handed over the keywords I got for the subsequent campaigns.