Search Engine Optimization (SEO) โ Online Course
Search Engine Optimization (SEO) โ Online Course
ProVA Virtual Assistant (ProVAPH) | February 22, 2025
๐ค Key Learnings:
โช Strategic Planning: Developing an SEO strategy and tracking performance through key metrics such as website traffic, lead generation, and ROI.
โช Keyword Research: Understanding long-tail keywords, identifying target phrases, and creating keyword-optimized webpages.
โช On-Page SEO: Applying best practices for content optimization, URL structure, Title Tags, Meta Descriptions, and Headline Tags.
โช Off-Page SEO: Building and managing link-building strategies, internal linking, and understanding the impact of inbound links.
โช Ethical Practices: Practicing White Hat SEO techniques for long-term and sustainable search engine rankings.
WordPress Training for SEO, Backup & Restore, and Security Plugin โ Online Course
WordPress Training for SEO, Backup & Restore, and Security Plugin โ Online Course
ProVA Virtual Assistant (ProVAPH) | February 23, 2025
๐ค Key Learnings:
โช Website Setup: Installing WordPress, exploring its advantages and limitations, and navigating key dashboard features.
โช Design & Customization: Managing site settings, applying and customizing themes, and creating structured pages, menus, and widgets.
โช Media Management: Uploading and organizing media files, utilizing feature images, and optimizing visuals for web performance.
โช Technical Maintenance: Performing site Backup & Restore procedures and configuring Security Plugins to ensure data protection and website reliability.
Social Media Management
Completing the Online Social Media Management Course by PRO VA became a strong advantage in my professional growth. The program provided hands-on learning in content strategy, client handling, and social media optimization across multiple platforms.
Through interactive coaching sessions and community collaboration with fellow social media managers, I gained valuable insights, practical techniques, and real-world strategies to enhance brand presence and engagement.
This experience helped me refine my skills in creating results-driven content plans, managing social media campaigns efficiently, and applying industry best practices to achieve measurable results for clients.
Influencer Marketing
The Online Influencer Marketing Course by PRO VA, a side course offered within the same learning community. This course deepened my understanding of influencer marketing strategies and their impact on brand growth.
๐ค Key Learnings:
โช Identifying and selecting the right influencers that align with brand values and target audiences
โช Planning and executing influencer campaigns that promote authentic engagement
โช Creating collaboration briefs and communication strategies for long-term partnerships
โช Tracking performance metrics to evaluate ROI and campaign effectiveness
โช Integrating influencer marketing with overall content and social media strategies to increase reach and credibility
BS in Electronics Engineering
๐ Bachelor of Science in Electronics Engineering (BSECE)
Ateneo de Naga University | 2011 โ 2017
The BSECE program strengthened my analytical, technical, and problem-solving skills, which I now apply in marketing and social media management. Through courses in electronics, telecommunications, and information systems, I developed structured thinking, adaptability to new technologies, and data-driven decision-making that support my approach to content strategy and campaign optimization.
๐ค Core Learnings Translated into Marketing Skills:
โช Data and system analysis improved my ability to interpret insights, track KPIs, and refine marketing performance.
โช Engineering management taught me project organization, workflow efficiency, and strategic planning.
โช Network and communication systems enhanced my understanding of digital connectivity and audience engagement.
โช Research-based projects strengthened my ability to develop strategies grounded in data and results.
๐ค Applied Learning:
โช Conducted structured testing and performance evaluation similar to A/B testing and content performance tracking.
โช Collaborated in team-based technical projects that built strong communication and coordination skills.
โช Used tools such as MATLAB and AutoCAD, developing adaptability to learn new software and digital tools quickly.