A+ Content Portfolio | Enhanced Brand Content Design & Optimization

As part of an Amazon optimization task, I created and enhanced A+ Content (also known as Enhanced Brand Content) to boost the listing's brand presence, conversion rate, and buyer trust.

This project involved strategic placement of images, feature highlights, comparison charts, and brand story blocks.

🧰 What I Did

Created customized A+ modules including:

1. Brand Story Banner
2. Four-Image Product Highlights
3. Comparison Chart
4. Text Overlay Features with Lifestyle Photos

Integrated keyword-relevant backend text for additional indexing

Ensured mobile-responsive design for all modules

Applied Amazon's visual content guidelines and copyright standards

5 Aligned messaging with customer pain points and product benefits

✅ Results

•  Increase in conversion rate (CR) on the listing
• Reduced product-related queries and returns by making details clear
• Boosted buyer confidence through professional visual branding
• Expanded keyword reach via optimized backend text
• Improved visual consistency across product catalog

🧠 Skills Demonstrated

Amazon A+ Content Design (Module layout and UX thinking)

Copywriting for product benefit communication

Graphic coordination (product vs lifestyle images)

SEO alignment within A+ backend descriptions

Adherence to Amazon’s A+ policies and brand registry requirements

👤 My Role

I planned and executed the entire A+ Content project — from creative layout strategy to backend optimization and module submission. I worked within Amazon's Brand Registry system and collaborated with graphic designers to ensure branding consistency.

💡 Why This Matters

A+ Content is proven to increase Amazon sales by 3–10% on average. My work ensured the product page not only converted better but also reflected the brand's value and identity professionally, helping differentiate it from competitors.