2017
Bachelor of Science in Business Administration Major in Financial Management
Santa Cruz Institute, Inc.
E-commerce Virtual Assistant | Amazon and Shopify Specialist | Meta Ads and Bookkeeping Support
I'm Kristel Jane Regencia, an experienced E-commerce Virtual Assistant with over three years of hands-on experience supporting online businesses. I specialize in managing Amazon and Shopify stores, running Meta Ads campaigns, and providing reliable Australian bookkeeping support.
On the Amazon side, I handle end-to-end operations (excluding PPC), including catalog management, listing optimization, inventory tracking, customer service, and account health monitoring. I've resolved technical issues such as separated child ASINs and backend mismatches, ensuring product listings are compliant, accurate, and high-performing.
In Shopify, I assist with order processing, backend corrections, and customer support. I also manage and optimize Meta Ads (Facebook and Instagram), helping clients reach targeted audiences, grow their brand presence, and improve conversion rates.
One of my recent highlights was fixing a Shopify SEO issue that made a client's site invisible on Google. After applying technical SEO improvements, I successfully got the site indexed and searchable, significantly increasing its visibility.
I’m proficient in tools like Helium 10, Google Sheets, Klaviyo, Canva, and Shopify Forms. I approach every task with organization, attention to detail, and a focus on practical solutions.
In addition to e-commerce support, I provide bookkeeping assistance tailored to Australian businesses. This includes clean record-keeping, reconciliations, and timely financial reporting.
Let’s collaborate and take your Amazon or Shopify business to the next level. Whether you're looking for operational support, SEO fixes, or ad campaign management. I’m here to help you scale efficiently and confidently.
My Skills and Competencies
Australian Xero Advisor | Payroll & BAS Support Specialist
Meta Ads Expert & SEO Content Optimizer
Shopify Product Lister & Store Assistant
Amazon Seller Central Expert | Brand Manager
Certificates
My Experience and Education
2025
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2025
Digital Bytes Pty Ltd (Financial Consultancy Services)
(Xero Bookkeeping Intern)
Completed a 30-day intensive remote internship focused on Australian accounting and bookkeeping practices. Gained hands-on experience using Xero and supporting various accounting tasks for clients in different industries.
2022
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2025
Cozify Home LLC
(Brand Manager)
At Cozify Home LLC, a U.S.-based home décor brand specializing in area rugs, I serve as the Amazon and Shopify Account Manager responsible for the overall performance and daily operations of our Amazon storefront. I also support the brand’s digital marketing efforts through Meta Ads (Facebook & Instagram), helping increase website traffic and product visibility. My role covers catalog organization, fulfillment coordination, customer service, and ad campaign management—excluding Amazon PPC.
2021
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2022
Marriot LLC
(E-commerce Store Manager (Shopify & Amazon))
My key task as an Executive Virtual Assistant for Janelle Marriot’s Shopify store is managing product listings by updating descriptions, adjusting pricing, and
optimizing images using SEO strategies and Shopify’s tools to enhance visibility,
attract customers, and increase conversions.
I track inventory using Shopify’s system to prevent stock issues, analyze sales
trends for data-driven restocking, and develop targeted promotions to increase
revenue. I efficiently manage customer inquiries, process orders, and coordinate
with suppliers and fulfillment partners to ensure seamless operations. My
proactive customer service approach strengthens brand loyalty, improves
retention, and drives higher sales on Shopify and Amazon.
My Services
Meta Ads Specialist
Ran Meta ads across FB/IG: audience targeting, creatives, A/B testing & ROAS optimization for ecom brand growth.
Amazon Brand Manager | Meta Ads Specialist & SEO Strategist
Managed Amazon store ops: listings, FBM, customer service, reviews, and sales growth using Seller Central & Helium 1
Xero-Certified Bookkeeper
Full responsibility for managing the day-to-day accounts function ensuring Sage and Xero are accurate and up to date.
Catalog Expert
Created and optimized Amazon & Shopify catalogs with accurate listings, variants, and SEO to boost visibility and sa
SEO Specialist
Optimized product listings and website content using keyword research, and on-page strategies to boost visibility.