Sales and Marketing Manager
LUXE ORGANIX (Hair, Baby, Household Category)
Jan2019-Jan2022
Luxe Organix is a local brand in the Philippines that is exclusively distributed in Watsons nationwide. It offers skincare, haircare, baby and cleaning products.
Facebook: https://www.facebook.com/LuxeOrganixPh/
Instagram: https://www.instagram.com/luxeorganixph/
Scope of work includes:
- Sales monitoring monthly
- Online and Offline monitoring of inventory in stores ensuring its availability and visibility
- Sustaining campaign per year
- Joint Brand Forecast with Watsons to ensure ordering and availability of the products 2weeks prior the digital campaign
- Close coordination with marketing department (graphic artists, digital marketing supervisor, marketing assistant) for all brand marketing initiatives.
- Budget and Forecast of the brand per year
- Influencer Marketing which includes the Brand Ambassador, Macro and Microinfluencers (IG, FB, YT, Tiktok)
Here's the sample works:
2022 Hair Campaign: Dare your Hair with Sanya Lopez (Celebrity Ambassador)
Per quarter there will be sub-story and particular product highlight to convey the year's campaign
Sample of the specific initiative per quarter
Sample social media postings during the initial launch
Post engagement result after 1 week of the launch and other marketing initiatives