Social Media Management
I managed the Facebook page of Ly Sugar Co., a business specializing in delicious pastries and desserts, for one week. I offered my assistance in handling their social media so I could gain hands-on experience and better understand how social media management works, as I am new to the field.
As part of our content strategy, we intentionally chose not to post every day. Our goal is to avoid overwhelming the audience while still maintaining consistent and meaningful engagement. Instead, we focused on quality over quantity -- posting 5 well-planned posts throughout the week that highlighted their products.
During this project, I was responsible for:
- Social Media Strategy: Developing an overall strategy to increase engagement and attract more followers.
- Content Scheduling: Posting 5 times during the week, including one video reel that I edited myself using cap cut.
- Caption & Hashtag Creation: Writing engaging captions and selecting hashtags to expand their reach and visibility.
- Analytics & Reporting: Monitoring the page's performance, tracking key metrics, and providing insights to refine future strategies.
-Follower Growth: With a starting follower count on 569, our goal was to increase their followers by 10-15 within one week.
While they provided the images for the posts, I edited one video reel and handled the overall content management. Community engagement (responding to comments and messages) was managed by the client, as previously agreed.
1. Social Media Strategy & Calendar
- Before posting, I created a simple media calendar to organize and plan content for Ly Sugar Co.'s Facebook page. This calendar included the type of post ( photo or video), the posting schedule, caption topics, hashtags and the main goal for each post.
As you can see, the main goal of all posts was promotion, since our objective for the week was to highlight their products and increase visibility. This strategy helped us stay consistent and focused on building brand awareness.
In addition to the actual calendar I followed for Ly Sugar Co., I also created one sample social media calendars to practice planning content for their fb page. These demonstrate my ability to build content strategies and organize posts effectively, even as a beginner.
Here is my sample social media calendar:
2. Post Samples
- Here are the 5 posts I created and scheduled for Ly Sugar Co. during the one week project. Each post was designed to promote their pastries and desserts, following our main goal of increasing product visibility and reaching more potential customers.
I wrote the captions and selected relevant hashtags to match each product, and scheduled the posts based on the calendar I created. For one of the posts, I also edited and uploaded a video reel. Below are the samples with brief explanations of each:
Post 1: Banana Loaf with 3 flavors (new product launch)
- Visual, Caption, & Hashtags:
- Post Goal: Product Promotion
- My role: Wrote the caption, selected hashtags, and scheduled post
Post 2: Banana Choco Chips
- Visual, Caption, & Hashtags:
- Post Goal: Product Promotion
- My role: Wrote the caption, selected hashtags, and scheduled post
Post 3: New flavor: Banana Crumble Loaf
- Visual, Caption, & Hashtags:
- Post Goal: Product Promotion
- My role: Wrote the caption, selected hashtags, and scheduled post
Post 4: Video Reel (compiled their products)
- Visual, Caption, & Hashtags:
- Post Goal: Entertainment
- My role: Wrote the caption, selected hashtags, compiled the videos using CapCut, and scheduled post
Post 5: Leche Flan
- Visual, Caption, & Hashtags:
- Post Goal: Product Promotion
- My role: Wrote the caption, selected hashtags, and scheduled post
3. Analytics & Results
- After One week of managing Ly Sugar Co.'s Facebook page, I reviewed the page's performance using Facebook's built-in Page Insights (or Meta Business Suite) / their page's professional dashboard. Here's a summary of the results:
FOLLOWER GROWTH
-Starting followers: 569
- Ending followers: 591
- Total gained: + 22 followers
- We exceeded our original goal of gaining 10-15 followers in one week. This increase shows that the content strategy and consistent posting helped attract new audiences.
POST PERFORMANCE HIGHLIGHTS
-Total posts: 5 ( including 1 video reel)
- Top-performing post: Banana Loaf with 3 flavors (new product launch)
> Views: 385, Reach: 66, Interactions: 18
- This post performed the best, likely due to the introduction of a new product and eye-catching photo. The caption highlighted the variety of flavors, which drew attention and interest from the audience.
VIDEO REEL PERFORMANCE
>Views: 127 , Reach: 53, Interactions: 12, Watch time: 11 mins total, Followers gained: 1
- Although the reel did not outperform photo posts, it still contributed to overall engagement. It also helped diversify the content on the page and provided an opportunity to test how video content performs with the audience. From this, I learned that while video can be engaging, Ly Sugar Co.'s audience currently responds better to static, product- focused images.
Insights & Learnings
- Evening posts received slightly higher engagement
- New product features led to most interaction and reach
- Photos performed better than video during this period, suggesting a preference among followers for image-based content,
- Posting 5 times a week (instead of daily) kept the feed active without overwhelming the audience.
- Including video reel added variety and still brought measurable engagement, which is valuable for future content planning.
4. Learning & Reflections
>As a beginner in social media management, this one-week project with Ly Sugar Co. gave me valuable hands-on experience in planning, creating, and executing a real content strategy. Here are some of my key takeaways:
- Understanding audience behavior: I learned that their audience responds better to high-quality photo posts, especially when promoting new products. This showed me the importance of knowing your audience's preferences and testing different content types.
-Strategy over quantity: Posting every day isn't always necessary. We focused on posting just 5 times throughout the wee -- and the approach worked. It helped avoid audience fatigue and gave each post more visibility and value.
- The power of insights: Reviewing performance through Meta Business Suite helped me understand which content performed best and why. This taught me how important it is to track results and adjust strategies based on data.
- Experimenting with video: While the reel didn't perform as strongly as photo posts, it still bought engagement and even gained a new follower. This reminded me that experimenting with different formats is a key of growth.
- Client collaboration matters: Working closely with Ly Sugar Co. (who provided the images and handled community engagement) taught me how to adapt within a team and follow clear notes while still taking initiative with strategy, captions, and posting.
Overall, this experience strengthened my confidence as an aspiring Social Media Manager and gave me a clearer idea of what works -- and what I can improve on. I'm excited to keep learning, experimenting, and growing in this field.
