Project Title: Google Business Profile Optimization for Newcastle Body Sculpting Clinic
Client: Kel, Owner of Newcastle Body Sculpting Clinic
Date: January 2025

Objective:

To enhance the clinic's online visibility and improve customer engagement by optimizing the Google Business Profile with strategic keywords, accurate categories, and client-focused descriptions.

Tasks Performed:

• Updated categories to reflect core services: Beauty Salon and Eyelash Salon.
• Optimized service descriptions using SEO-friendly keywords (e.g., body contouring, advanced skin treatments).
• Ensured descriptions adhered to Australian English for regional relevance.
• Reviewed and ensured proper visibility of booking tools (Linktr.ee and GetTimely) already in place.

Results:

• Increased visibility for location-specific searches.
• Enhanced customer trust with professional and user-friendly content.