Why You Might Want To Make A Facebook Ads Account and Not Just A Facebook Page

a blog by Brian Saludo

Facebook advertising has proven itself to be a valuable marketing strategy for businesses of all sizes. FB ads are the most targeted and most measurable form of marketing available by far. However, a lot of business owners seem to skip over Facebook ads entirely because it's a bit intimidating. When they see all of the features and requirements, they end up creating a Facebook page instead.

Here are the Top 5 Reasons to Make a Facebook Ads Account:

#1: Easy to Use and Flexible

The first reason to make a Facebook Ads account is that it’s easy to use. It has a very simple interface that can be used by anyone, even if they’re new to marketing or advertising.

You can also create multiple campaigns and run them simultaneously, which makes it more flexible than other ad platforms. You don’t have to run one campaign at a time like you do with Google AdWords or other platforms. You can run multiple campaigns at once and test out different ads for different audiences. You can also test out different types of ads in each campaign – for example, video vs image ads vs carousel ads.

#2: Target Your Audience

You can target your ads to specific groups of people and even specific individuals. This is a great way to get the word out about your business and products while also getting a better idea of who your customers are and what they might want to see in the future.

Here's another great Idea to get the word out especially in the world's largest Search Engine!

#3: Track Your Ads with Insights

Facebook Insights offers some great insights into how well your ad campaigns are working. You can see which ads are performing well, which ones aren't, and what type of people are responding to them. You can also track how much money you've spent on each campaign, how many impressions each ad has received, and more!

#4: Find New Customers by Remarketing

If you already have an online store, then you probably already know how useful remarketing can be. Remarketing is a powerful way to target people who have visited your website but did not make a purchase. They may have been interested in your products, but for one reason or another they didn’t complete the purchase.

By using Facebook’s extensive targeting options, you can create ads that will show up in the news feed of these potential customers. The ads will appear on their mobile phone and desktop browsers, and the message will be tailored based on the content they viewed on your website. The goal is for them to click on the ad and complete their purchase!

Taking everything into account, with more than 1.45 billion monthly active users, Facebook is the ideal place to put your business in front of qualified prospects.

The bottom line here is pretty obvious. If you want to make money with your business, you need to be spending some money on Facebook ads. But how do you know how much money to spend, and what is the best way to spend it? That's where a dedicated Facebook advertising professional can be a huge asset to your company.