Content Writer
𝑰𝒕'𝒔 𝒆𝒂𝒔𝒚 𝒕𝒐 𝒃𝒆 𝒊𝒏𝒕𝒊𝒎𝒊𝒅𝒂𝒕𝒆𝒅 𝒃𝒚 𝒔𝒐𝒄𝒊𝒂𝒍 𝒎𝒆𝒅𝒊𝒂 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈, 𝒃𝒖𝒕 𝒊𝒕 𝒅𝒐𝒆𝒔𝒏'𝒕 𝒉𝒂𝒗𝒆 𝒕𝒐 𝒃𝒆.
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We all know that social media can be a powerful tool for businesses.
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But what kind of content should you be posting?
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To help you get started, we've compiled a list of the five most helpful types of content for your business and how to write them.
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𝟏. 𝐈𝐦𝐚𝐠𝐞𝐬
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Images are still the most popular type of post on the internet, and they can drive engagement on social media.
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They're also great for grabbing attention in News Feeds and getting people to click through to your website.
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𝟐. 𝐕𝐢𝐝𝐞𝐨𝐬
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Videos are one of the best ways to demonstrate your product or service.
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They tend to get more views than images, and they're easier to share on social media platforms like Facebook and Instagram.
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𝟑. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐭𝐞𝐬𝐭𝐢𝐦𝐨𝐧𝐢𝐚𝐥𝐬 𝐚𝐧𝐝 𝐫𝐞𝐯𝐢𝐞𝐰𝐬
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Positive customer testimonials help to establish your credibility and reliability as a business.
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Negative reviews can sway buyer choices away from your company.
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Still, they may also allow you to show your target consumer how you work to make every situation right for every customer whenever possible.
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𝟒. 𝐈𝐧𝐟𝐨𝐠𝐫𝐚𝐩𝐡𝐢𝐜𝐬
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Infographics make information easy to digest by organizing it into charts and graphs.
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Bonus points if those charts and graphs are interesting.
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People love beautiful graphics!
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They can also be shared easily on social media platforms like Pinterest or LinkedIn.
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𝟓. 𝐐𝐮𝐨𝐭𝐞𝐬
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Quotes from famous people or thought leaders go.
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It can show off your personality, give a sense of humor, or reinforce your brand's message.
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Just make sure they're not too long!
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