Challenge

The flooring services website faced significant challenges in reaching its target audience through organic search results. The primary challenge was to improve the website's search engine rankings for a broader set of relevant keywords to drive more organic traffic.

Solution

The solution involved a multi-faceted SEO strategy focusing on both on-page and off-page optimization. The key elements of the strategy included:

• Keyword Research and Optimization: Identifying a broader set of target keywords relevant to the flooring services offered by the company, including long-tail keywords that offer higher conversion potential.

• Content Creation and Optimization: Developing high-quality, informative, and engaging content tailored to the identified keywords. This included blog posts, how-to guides, and service pages that address the specific needs and questions of potential customers.

• Technical SEO Improvements: Enhancing the website's technical foundation to ensure it is search-engine friendly. This included optimizing site speed, mobile responsiveness, and implementing structured data to improve visibility in SERPs.

• Performance Monitoring and Adjustment: Continuously monitoring the website's performance using SEO tools and analytics, making adjustments to the strategy based on data-driven insights.

Results

The solution led to a massive uptick in organic keywords ranked and improved the overall average positions within the past 90 days. Notable results included:

• A surge in the total number of ranked keywords, especially in the top 3 positions.

• A significant increase in the total impressions, indicating greater SERP visibility.

• The average position of keywords saw a marked improvement, suggesting better quality traffic and potential leads.

Conclusion

The SEO campaign resulted in a significant boost to the website's search engine performance. The substantial increase in organic keyword rankings and the improvement in average positions demonstrate the success of the targeted SEO approach. This not only translates to higher visibility but also sets a foundation for sustained organic growth.