A sewer and drain service provider sought to improve its online visibility to attract more customers and increase market share. The company decided to exclusively employ off-page SEO strategies to achieve these goals.

Challenge:

The provider faced low online visibility, which hindered its ability to compete effectively in the highly competitive home services market. The initial ranking of the business on search engines was poor, largely due to a lack of high-quality backlinks and external references.

Solution:

The solution involved a comprehensive off-page SEO campaign focused on building high-quality backlinks and optimizing the business's Google Business Profile (GBP). The strategy included obtaining listings in prominent directories related to home services, enhancing the visibility and accuracy of the GBP, and regularly posting updates to improve local search rankings. These efforts aimed to boost organic search visibility and establish credibility within the industry, effectively elevating the business’s online presence.

Result:

The off-page SEO forts substantially improved the provider’s visibility score, achieving a higher rank and a more prominent average position in search results. This enhanced visibility led to increased web traffic, demonstrating the effectiveness of the off-page SEO strategy.