As a graphic designer managing a Shopify presence, my work extends beyond just aesthetics to ensure a cohesive and high-converting online store experience. I strategically utilize the Shopify page builder to craft visually engaging layouts that reflect the brand's identity and guide customers intuitively through the shopping journey. This involves not only setting up the initial design but also continually managing and refining pages to optimize for user experience and sales performance. A critical part of my role is to upload and meticulously edit product photos, ensuring they are perfectly cropped, color-corrected, and optimized for web display, making each product truly pop. Furthermore, I often take on the responsibility to edit product descriptions when necessary, refining the copy to align with the visual branding, highlight key features, and persuade customers with compelling language, all working in tandem to create a seamless and impactful brand presence on Shopify.