Bachelor of Science Major in Hotel and Restaurant Management
Far Eastern University
I am a passionate and results-driven virtual assisstant with extensive experience in social media management, specializing in promoting travel and accommodation businesses. As a content creator, I have honed my expertise in creating engaging and visually appealing content for staycation units, Airbnb listings, hotels, resorts, tours, and other accommodations. My work spans multiple industries, collaborating with restaurants, indoor attractions, craft stores, and museums. I focus primarily on Facebook and TikTok, platforms where I have successfully built an active following through vlogs, short-form videos, and basic photography. My content is designed to highlight key features of these businesses, attract potential customers, and boost brand awareness.
Additionally, as an e-commerce seller, I have developed and executed marketing strategies that increased our social media presence, growing our Facebook page to over 4,500 followers and managing an engaged group with 12,000 members. I regularly create and post content, utilizing organic strategies and paid advertisements to maximize reach and customer engagement.
I also bring valuable experience from my time at Sun Life of Canada, Phils. Inc., where I cultivated strong client relationships and exceeded sales targets, as well as retail and food industry leadership roles, which have given me a solid foundation in customer service, team management, and operational efficiency.
With a deep understanding of social media platforms, content creation, and digital marketing, I am committed to helping brands increase visibility and achieve their business goals through engaging, creative, and well-crafted content.
Far Eastern University
As the Social Media Manager for Glad & Lily Flower Shop, I implement targeted marketing strategies to boost brand visibility and attract new customers. I manage our Facebook and TikTok pages, creating engaging content and promoting products through organic posts and occasional paid ads. Additionally, I oversee our Shopee store, ensuring exceptional customer service by responding promptly to inquiries and ensuring timely order fulfillment.
As a Content Creator, I develop and execute creative content strategies for Facebook and TikTok, driving audience engagement and increasing brand visibility. I produce high-quality vlogs and videos, highlighting unique features of accommodations and attractions, along with basic photography and videography. Using Lightroom for photo editing, CapCut for video editing, and Canva for proposals, I deliver customized content for businesses. I also track engagement metrics and stay updated on social media trends to ensure content optimization and effectiveness.
I built and maintained strong client relationships by providing transparent and knowledgeable financial guidance, fostering trust and loyalty. I consistently achieved sales targets, contributing to the overall growth and success of Sun Life's financial services.
Directed daily operations of the selling and counter departments, overseeing a team of sales associates and ensuring efficient customer service delivery. I also contributed to the management's goal to optimize sales performance and meet store objectives.
In this role, I managed all aspects of store operations, including staffing, training, inventory management, and customer service initiatives. I successfully met sales targets and controlled operational costs, contributing to the restaurant's profitability and growth. I upheld high standards of food quality, cleanliness, and compliance with company policies and procedures.
Creating visually appealing graphics, analyzing design trends, and developing concepts for engaging digital content.
Enhancing visuals through editing, ensuring quality content that captivates audiences and boosts engagement.
Analyzing engagement data, identifying trends in customer interaction and planning digital campaigns to build community.
Optimizing ad performance, analyzing metrics, and creating targeted campaigns to maximize reach and drive conversions.
Producing engaging multimedia content, analyzing audience feedback, and adapting strategies to enhance brand visibility.