2009
BS Business Administration
City of Malabon University
More Info About Me
I'm Wesley Cruz, from Metro Manila, Philippines, and I hold a Bachelor of Science in Business Administration. During my academic years, I actively served as the Secretary of the Business Administration Club and was elected Class President for three consecutive years.
With over 4 years of experience as a Virtual Assistant, I’ve handled a wide range of tasks, including email management, account and invoice handling, customer service, social media moderation & engagement, and weekly reporting. I’m highly experienced in managing and responding to a high volume of customer queries and complaints via email and phone, always ensuring that every concern is addressed with efficiency and professionalism.
In addition to my virtual assistant expertise, I specialize in Facebook Ads Management, helping businesses run strategic and high-converting ad campaigns. From audience targeting and campaign optimization to performance tracking and scaling, I leverage data-driven insights to maximize ROI and business growth.
When it comes to tools, I’m proficient in Meta Business Suite, Zendesk, Google Sheets, Microsoft Excel, and various Google & Microsoft applications, along with other virtual assistant and digital marketing tools.
Outside of work, I’m a hands-on dad to my 8-year-old son. Family time is invaluable, and I love creating lasting memories through travel and shared experiences.
I’m excited about the opportunity to join your team and bring my skills in virtual assistance, customer service, and digital marketing to the table. Looking forward to collaborating with you soon!
My Skills and Competencies
FB Ads Strategist
Customer Service
Social Media Management
Graphic Designer
Data Entry
Content Creator
Certificates
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My Experience and Education
2024
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2025
therealcharlesbrowne
(Social Media Engagement Specialist)
Manage LinkedIn and Facebook page customer engagement - Create content using ChatGPT to be posted to social media accounts - Engage with social media influencers to create possible collaboration - Other ad-hoc task
2020
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2025
BrandBastion
(Content Processing Specialist)
* Analyze the information and make the correct decision in moderating each content in a timely manner
* Rapidly identify any online communication, whether it’s a plain text or a meme
* Work with different brands to detect harmful contents
* Maintain constant communication with the shift manager to resolve any issues or questions.
2021
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2022
Microsourcing - BlockFi
(Client Service Analyst)
Provide first-level customer facing support for issues/queries received via multiple contact channels: Initially via live chat and progress into a phone, and email using Zendesk as the main platform. - Respond to and resolve common client issues/queries within SLA along with the target Client Satisfaction Score. - Capture, Analyze and Share feedback on Clients' Sentiments with regards to product bugs/enhancements and service improvements. - Demonstrate a proactive mindset, constantly thinking ahead and anticipating client needs and/or concerns, while keeping their business goals top of mind.
My Services
Social Media Management
Analyzing engagement data, identifying trends in customer interaction and planning digital campaigns to build community.
Data Entry / Web Researcher
Search the Internet for information on a wide variety of topics.
Content Creator
Promote companies' products and services by developing copy for websites, social media, marketing materials.
FB Ads Specialist
Focuses on creating, managing, and optimizing advertising campaigns on Meta Platforms.
Customer Service
Assists customers, resolves inquiries, and provides support via email, chat, or phone to ensure a positive experience.