2016
Bachelor of Science in Business Administration Major in Marketing Management
Mariano Marcos State University
My Skills and Competencies
Social Media Management
Graphic Designer
Data Entry
Content Creator
Certificates
My Experience and Education
2021
-
2024
ENZ Education Consultancy Services
(Head of Marketing Communications and Sales)
• Developed and executed integrated marketing campaigns across multiple channels,
resulting in a 15% increase in customer acquisition.
• Managed, oversaw, and mentored a team of 20 marketing and sales professionals,
achieving an employee satisfaction rating through effective coaching, guidance, and
professional development opportunities that led to increase in individual performance
metrics
• Developed and executed a comprehensive event marketing strategy, resulting in a 20%
increase in event attendance and a 15% increase in lead generation.
• Coordinated logistics for multiple large-scale events, including securing venues, inviting
business partners, and managing clients, resulting in successful execution of 30+ events
with an average attendee satisfaction rating of 5.
• Developed and executed a comprehensive communication strategies to strengthen
relationships with business partners, resulting in a 30% increase in partner engagement.
• Implemented regular feedback mechanisms to gather insights from business partners,
leading to the implementation of targeted improvements that increased partner
satisfaction.
• Developed and executed a comprehensive sales training program for a team of 15+ sales
representatives, resulting increase in average monthly sales.
• Collaborated with the Service Processing Team to launch sales training modules,
resulting increase in overall sales within the second quarter in year 2022.
• Implemented data-driven marketing strategies to optimize customer acquisition, resulting
in a 10% decrease in cost per lead and a 30% increase in conversion rate.
• Developed and executed comprehensive marketing campaigns, resulting in a 15%
increase in brand awareness and a 20% increase in customer engagement.
• Revamped existing training program by creating interactive training modules and videos,
resulting in a 30% increase in employee engagement and retention.
• Responsible for managing sales and marketing representatives to drive revenue growth,
maintain excellent customer service, and ensure the overall success of five branches in
the Philippines
• Developing sales strategies, implementing effective sales techniques, and managing
customer relationships.
• Responsible for setting, monitoring, and analyzing sales and marketing targets and Key
Performance Indicators (KPIs).
2018
-
2020
ENZ Education Consultancy Services
(Marketing Manager / Sr. Consultant)
• In charged of formulating, strategizing, allocating resources, and executing marketing
plans across all business divisions within the organization.
• Coordinated, organized, and executed marketing strategies, managed the marketing
budget, established customer service protocols, and conducted research to identify
avenues for growth of the business.
• Conducted thorough audience/consumer research and perform competitive analysis to
identify potential market opportunities that can be leveraged and pursued in the
international education industry.
• Created marketing plans, distribute resources, and establish both short-term and long-
term objectives to bring awareness about studying abroad (Canada and Australia).
• Analyzed consumer behavior, identified market opportunities, and devised branding
strategies.
• Developed and spearheaded marketing events and other campaigns strategically, with the
aim of enhancing public relations and bolstering our company's visibility in key areas of
studying abroad.
• Assumed leadership and oversees all marketing operations of five branches,
encompassing the development of strategies, management of budgets, and establishment
of goals.
• Managed and resolved customer complaints and concerns
2015
-
2017
ENZ Education Consultancy Services
(Marketing Officer / International Education Counsellor)
• Provided guidance, information, and support to students as they navigate the process of
studying abroad
• Offered personalized advice and counseling on available study programs, universities,
and countries to match students' needs and preferences.
• Assist students with the application and admission process for international universities,
including preparing and submitting required documentation.
• Guided students through the visa application and immigration process, ensuring
compliance with the host country's regulations by staying updated on changes in
immigration policies and prerequisites in their study destination.
• Provided information on standardized English tests such as PTE, TOEFL, IELTS, and
Duolingo.
• Conducted student orientation and advice to help students adapt to their study destination.
• Assisted students in preparing and organizing academic transcripts, offer letters, and
other necessary documents for applications.
• Established and maintained relationships with international educational institutions,
admissions officers, and relevant organizations such ICEF, EduCanada, and Austrade.
• Attended international education fairs and events to network and gather information
about visa regulations, work permits, and other legal requirements affecting international
students.
• Ensured that students were informed about and adhered to host country regulations.
• Recruited students for international study programs by organizing events that raised
awareness about the advantages of pursuing higher education overseas.
My Services
Social Media Management
Analyzing engagement data, identifying trends in customer interaction and planning digital campaigns to build community.
Data Entry / Web Researcher
Search the Internet for information on a wide variety of topics.
Content Creator
Promote companies' products and services by developing copy for websites, social media, marketing materials.