Undergraduate
Bachelor of Science in Computer Science
Brokenshire College of Davao
YOUR ALL-AROUND FREELANCER
Your all-around freelancer
With a strong foundation in digital and business services, I bring a blend of dedication, reliability, and creativity to every project. Known for my trustworthy, hardworking nature, I thrive under pressure, balancing multiple tasks with efficiency and precision. A clear sense of purpose drives my approach to work, ensuring that I not only meet specific goals and deadlines but also thoughtfully contribute to each project's strategic objectives.
My experience spans social media management, social media marketing, calendar and email management, SEO optimization, link building, content writing, client outreach, and WordPress development. Through these skills, I support clients in building brand presence, streamlining operations, and enhancing engagement. My work often involves high-level input for senior management as well as crafting clear, detailed communications. When problem-solving, I bring a creative perspective, exploring different options to find effective solutions.
Outside of work, I enjoy watching movies on Netflix, learning from tutorials on YouTube and TikTok, and continually expanding my freelancing knowledge. This blend of interests fuels my commitment to staying updated and delivering quality service to each client I work with.
MY SKILLS OFFERED
As your Virtual Assistant, I can provide you with a wide range of skills.
Google Ads Specialist
SEO Specialist
Data Entry
Social Media Management
Email Management
Photo Editing
Video Editing
Lead Generation
Wordpress Management
Link Building
Content Writing
Client Outreach
Certificates
MY VENTURES IN LIFE
Before venturing into the world of freelancing, I had the following experiences.
06/2024
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07/2024
Bermuda Power Washing Services
(WORDPRESS DEVELOPER | SOCIAL MEDIA CONTENT)
As a WordPress developer for Bermuda Power Washing Services, I created, maintained, and updated the website to keep it fast, user-friendly, and optimized for search engines. I also create social media content that showcases the cleaning services, engaging with the local audience to build trust and attract new customers. Additionally, I help shape the brand identity, such as the color palette, logo, etc., ensuring consistency across all platforms and communications. This role is key to enhancing the online
presence and growing the business!
01/2024
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07/2024
Best Buds Bermuda
(E-COMMERCE SEO SPECIALIST | SOCIAL MEDIA CONTENT | EMAIL MARKETING)
As an SEO specialist for Best Buds Bermuda, I improve local online visibility by optimizing product listings, blogs, and web pages to drive more traffic. I'm also creating engaging social media content for platforms like Instagram and Facebook, interacting with the followers, and promoting product launches. On the e-commerce side, I manage the online store, ensuring a smooth shopping experience while finding ways to increase sales and customer satisfaction. This role is about building a digital presence and helping them grow!
08/2023
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07/2024
The London Landscape and Driveway Team
(WORDPRESS DEVELOPER | SEO SPECIALIST | SOCIAL MEDIA CONTENT)
As a WordPress developer for the London Landscape and Driveway Team, I manage the domain transfer and set up the website on a new server, ensuring everything runs smoothly. I optimize the site for SEO, improving its visibility and performance. Creating engaging social media content is also part of my role, helping to build brand identity and connect with the audience. This position is about enhancing the online presence while ensuring a seamless transition to a new digital home.
03-2023
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09/2023
DVDLights
(SEO Specialist / WordPress Developer)
I analyze competitors, develop and implement SEO strategies, and manage the website and social media to boost business. I redesigned, maintained, and updated the website to keep it fast, user friendly, and optimized for search engines. I am responsible for overseeing quality assurance, conducting keyword research, designing SEM strategies, and optimizing Google and Facebook ads. My role will also be reporting on ad performance and improving conversion rates.
12-2022
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01-2023
Search Engine Support
(Senior SEO Specialist)
Affiliate Business - designing and creating content for the affiliate products.
Perform in depth competent reviews to check competitor activities with keyword use, ad placement, and landing pages
Build implement and update effective SEO strategies.
Develop website portals and social media pages to promote businesses.
Keyword Research
Competitor Keywords Research
Monitor and Optimize Google and Facebook Campaigns
Google and Facebook Ads Reporting
Designing WordPress Web Pages
07/2022
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01/2023
Affiliate Marketing
(SEO SPECIALIST | WORDPRESS DEVELOPER)
To promote businesses, I create and manage website portals and social media pages. It includes performing keyword research, analyzing competitor keywords, and optimizing Google and Facebook advertising campaigns. I also handle reporting for these ads and design engaging WordPress web pages.
07-2022
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11-2022
Agape & Henry Crux
(SEO Specialist)
Perform in depth competent reviews to check competitor activities with keyword use, ad placement, and landing pages
Produce and submit weekly reports outlining progress against KPI objectives.
Build implement and update effective SEO strategies.
Develop website portals and social media pages to promote businesses.
Maximize strategic approaches be keeping a close eye on performance and making appropriate adjustments.
Manage quality assurance program including on site evaluations, internal audits and customer surveys.
Keyword Research
Competitor Keywords Research
Design SEM strategy for client
Produce campaigns depending on objectives and offers
Monitor and Optimize Google and Facebook Campaigns
Google and Facebook Ads Reporting
Conversion rate optimization using Hubspot, email marketing etc (if required)
2018
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2022
Freelancer
(SEO Specialist)
• Accountable for assessing client websites and materializing a plan loaded with action items.
• Monitored scheduled and unscheduled algorithm modifications to the primary search engines.
• Bringing out keyword research using software to optimize web content
• Searching metrics such as organic traffic, conversion rates, and time paid on the page using platforms such as Google Analytics
• Monitoring and reporting on search trends and SEO performance
• Examining websites and social media pages to create suggestions for improvement
• Conducting competitor analysis to determine content gaps and areas for improvement in website design
• Staying up to date with new SEO, social media, and digital marketing industry trends, tools, and practices, which are constantly changing
2012
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2017
Waterfront Insular Hotel Davao
(Guest Service Assistant)
• Warmly greeted 20-100 guests per shift, coordinated check-in, collected the payments, and led them to their designated hotel rooms.
• Managed three phone lines and facilitated over 30+ calls/day with clients, vendors, hotel offices, and staff.
• I maintained an organized, clean, professional workspace and waiting area.
• I provided excellent customer service with an accommodating and friendly attitude.
• I provided administrative and clerical support via PMS System and Microsoft Excel.
• I smoothly handled the day-to-day front desk operations for busy urgent hotel functions and events with 159 hotel guest rooms and ten function rooms)
• Generated night reports such as hotel competitors, night audits, and DRR (Direct Revenue Ratio) during and after the graveyard shifts.
MY SERVICES AND COMPETENCIES
As your all-in-one virtual assistant, I can assist you in all aspects of your business.
GOOGLE ADS SPECIALIST
Ad composition, bid management, and conversion tracking are my usual tasks. I will also evaluate campaign results.
SEO SPECIALIST
I assist clients in improving the ranking of their websites in search engines to generate leads and clients.
CONTENT WRITER
I create SEO-friendly content that helps a business to help their business website to rank up in the search engine.
WORDPRESS DEVELOPER
I'm providing remote assistance with WordPress-related duties.
Testimonials
Client
Heidi, You are doing great with your job.
Client
Heidi is a true professional! She took the time to understand our needs and delivered exactly what we were looking for. Her skills in SEO and WordPress development have significantly boosted our website’s traffic, and her work in social media has helped us engage more effectively with our audience. She’s a pleasure to work with!
Client
Heidi is a gem. She is well-organized, swift, and adept at handling multiple tasks seamlessly. I can trust her to handle even the most complex tasks, and she always does so with a smile. It’s clear she’s genuinely invested in our success, which makes such a difference. Couldn’t recommend her enough!