My Project Sample and Experience:

Create and optimize targeted ad campaigns across various Google Ads platforms, including Search network and Display Network, and Video

Optimized Headlines and Descriptions with call-to-actions paired with call-outs and structured snippets enhance ad relevance.

Search & Negative Keywords

Used Tightly Themed Keyword - Improved quality score, user experience, and enhanced ad relevance.

Used Negative Keywords - Exclude irrelevant search terms.

Conversion Tracking & Google Tag Manager 

Set up conversion tracking  & Google Tag Manager

To analyze campaign performance and identify opportunities for improvement

Analysis & Recommendation 

Click-through Rate (CTR), CPC are good 

- Keyword optimization ensures high relevance to your target audience

-Ad copy improvement that highlights the unique selling points of your product or service.

-Landing page relevance to the ad copy and offer a seamless user experience

Conversions, Conversion Rate, & CPA are good 

- Use negative keywords to exclude irrelevant search terms

-Strong call to actions (CTA) that encourage visitors to take action

-A/B Testing different ad variations to identify the most effective ones