Shaira's a recent graduate with sufficient knowledge in convergent media, knowledge management, multimedia writing, and integrated marketing. She has been exposed to leadership experiences such as being a project manager, campaign leader, and director that granted her an excellence award from the Philippines' most prestigious program in the field of business communication, the Philippine Student Quill Awards.
She used to intern at an eCommerce company that curates and aggregates fun and exciting online, in-person, and hybrid experiences, honing her copywriting and research skills. She also worked as an intern for an events management company that enriched her content strategy in event continuity scripts, concept decks, and event proposals.
In her spare time, she attempts to read books on feminism and feel-good novels to expand her imagination and improve her vocabulary. She likewise writes her sentiments on allegorical films she seems to enjoy, particularly unpacking their semiotics and metaphors. Everything mentioned has been a big help for her to effectively get her message across, help entrepreneurs in a converged world of communication, and navigate organizational change.
Honors: Magna Cum Laude
Academic Scholar and Dean's Lister for all semesters
Wrote copies for the company's social media posts and product detail pages, contributed to content development, and authored blogs for their website.
Wrote social media captions and copies for online collaterals, contributed draft presentations and concept decks and drafted event continuity scripts.
Analyzing engagement data, identifying trends in customer interaction and planning digital campaigns to build community.
Search the Internet for information on a wide variety of topics.
Promote companies' products and services by developing copy for websites, social media, marketing materials.