Social Media Management
I'm a Social Media Manager Trainee, learning the ropes with the guidance of a mentor. My mentor gave me a task: to create and manage a Facebook page. This portfolio showcases what I've learned and accomplished through this hands-on experience.
Job Description:
As a Social Media Manager Trainee, I was responsible for creating and managing social media content on various platforms, with a focus on Facebook. My duties included developing a content calendar, creating engaging posts, monitoring insights, and optimizing the page's performance.
Assignment:
Facebook Page Creation: I created a Facebook page for SCJP Trading. In my role as a social media manager, one of my key responsibilities was to create and manage a Facebook page for SCJP Trading. The primary aim of establishing this page was to enhance the store's online presence and engage with its target audience, promote products/services, and provide customer support effectively.
Cover Photo and Profile Picture: I designed an eye-catching banner for the cover photo that reflected the page's theme effectively. Additionally, I selected a professional and recognizable logo for the profile picture, ensuring brand consistency.
About Page Description: In the About section, I crafted a concise description (1-2 sentences) that effectively conveyed the purpose and essence of the page, inviting users to engage and explore further.
Content Calendar: I developed a comprehensive content calendar outlining the posting schedule and content themes. This calendar helped in maintaining consistency and relevance in our social media postings.
Insights: While insights may have been limited due to the page's newness, I monitored metrics such as reach, engagement, and audience demographics to gain valuable insights into our audience's preferences and behavior.
Content Creation: I curated and created at least five engaging posts that resonated with our target audience. These posts included a mix of informative content, engaging visuals, and interactive elements to foster community engagement and brand awareness.
Overall, this assignment provided me with hands-on experience in social media management, allowing me to apply theoretical knowledge in a practical setting and develop essential skills for the role.
TikTok:
