2016
Bachelor of Science in Information Technology
Urdaneta City University
More Info About Me
My name is Rizalie Anne Gumalog, but you may call me Riza or Zhalie. I hold a Bachelor of Science in Information Technology, showcasing a strong foundation in both technical and digital marketing realms. With a fervent passion for technology, I am both a determined and deeply knowledgeable digital marketing professional. My extensive experience, garnered from a reputable company and diverse clientele, has allowed me to hone my skills in the latest digital marketing techniques, strategies, and processes. This journey has enriched my expertise across various marketing disciplines.
As a professional who thrives at the intersection of creativity and analytical thinking, I am eager to collaborate with companies or individual clients who value growth and learning for long term. My goal is to contribute to building strong communication strategies that resonate with target audiences and achieve business objectives.
I look forward to the opportunity to connect and explore how we can work together to create impactful marketing solutions.
My Skills and Competencies
Content Creator
SEO tasks
Email Marketer
Web Design
Social Media Manager
Certificates
My Experience and Education
July 2022
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March 2024
Insurancemarket.ae and Exterior Clean Melbourne
(Freelance SEO Specialist)
-Analyze website traffic and search engine rankings to identify opportunities for optimization and improvement.
-Conduct keyword research to identify high-volume, low-competition keywords to target in content.
-Perform on-page optimization, such as optimizing title tags, meta descriptions, headers, and internal links, to improve search engine rankings.
-Monitor and analyze website and competitor backlink profiles to identify opportunities for link building and disavowal.
-Use data and analytics tools, such as SEMRush, Google Analytics, SE Ranking and Google Search Console to track and report on key performance metrics.
-Write blog articles for the company
-Write and edit engaging, informative, and optimized content for various digital channels, including website pages, blog posts, social media, email marketing, and advertising
-Conduct market research and analysis to identify target audience, industry trends, and content gaps.
November 2019
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June 2022
Nuvision Auto Glass
(Digital Marketing Specialist)
-Optimised and designed Chabot for 3 websites for the company
-Lead and implemented 2 projects for the competitor profile analysis and SMS marketing
-Launch and run SMS and Email campaigns.
-Generate weekly reports for competitor profile analysis
-Present monthly sales report generated from the different marketing platforms used
-Utilized social media management platforms such as Social Studio, Hootsuite, Sprout & Meta Business Suite
-Community Engagement
-Posting and scheduling of social contents via Facebook and Instagram
-Generate report analytics from Facebook Ads and Google Ads
-Generate leads from LiveChat, SMS, Email and Social Media platforms
-Monitor and helped take live chats and emails for US clients in case no one is available (There are specific agents to take chats/emails routed to sales and CS departments)
-Meet requirements for the monthly KPIs
January 2019
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October 2019
Freelance
(Web Content Writer)
- Analyze and research SEO content topics
- Write blog articles
- Identifying gaps in content and recommending new topics
- Managing and completing work on time for multiple content writing projects
2017
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2019
Alorica
(Customer Service Representative)
-Take client’s 60% email and 40% call inquiries (Amazon retail and technical issues) resulting in 5-star customer satisfaction.
-Implement strategies from Team Lead for better KPI metric results
2016
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2017
Mighty Force Telecom Co
(IT STAFF)
-Troubleshoot hardware and software minor issues.
-Generate monthly sales and admin reports from the CRM to be submitted for OM.
-Design marketing campaigns using photoshop.
-Maintenance of client’s data on the company’s online system.
My Services
Social Media Management
Analyzing engagement data, identifying trends in customer interaction and planning digital campaigns to build community.
Content Creation / Copywriting
Promote companies' products and services by developing copy for websites, social media, marketing materials.
Email Marketing
Run and monitor email marketing campaigns. Optimize, proofread and design email CTA and layouts.
Search Engine Optimization
Utilize yoast and rank math in wordpress. On-page and off-page seo plus content writing, keyword research.