2015
Bachelor of Science in Office Administration Major In Office Management
Rizal technological University
More Info About Me
Hello, my name is Peter King, but you can call me PJ. I’ve been a dedicated FB Ads specialist for a couple of years, specializing in helping online entrepreneurs succeed in various digital marketing. I also help Shopify store owner and service based businesses.
WHAT I DO:
⚡Develop, implement, and manage Meta advertising campaigns
⚡Conduct thorough market research and audience analysis
⚡Craft compelling ad copy and creative
⚡Monitor and analyze campaign performance
⚡Creating Custom Audiences and Lookalike Audiences
⚡Optimize campaigns to achieve desired KPIs, including click-through rates (CTR), cost per acquisition (CPA), and return on ad spend (ROAS).
⚡Scaling Methods
⚡CBO (Campaign Budget Optimization) and ABO (Ad Set Budget Optimization) Campaigns
⚡Collaborate with the account management and creative teams to ensure cohesive and effective campaigns.
⚡Troubleshoot and resolve any issues related to ad delivery or performance.
Facebook Pixel Management
I'm meticulous in interpreting Facebook Ads Columns, which is crucial for running successful campaigns.
I am committed to providing high-quality assistance and strategic solutions to enhance your business's online presence and performance. Let's work together to achieve your business goals!
Facebook Ads Expert
Social Media Marketing and Management
Social Media Management
SEO Specialist
Meta Ads Script Writer
FB Ads
Certificates
My Experience and Education
06-03-2022
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05-05-2024
LV AESTHETIC CLINIC
(Facebook Ads Expert and Social Media MAnager)
FACEBOOK ADS EXPERT
Campaign Strategy Development
Ad Creation and Management
Audience Targeting
Performance Analysis and Reporting
Budget Management
Responsibilities as a Social Media Manager
Content Strategy and Planning
Community Management
Social Media Analytics
Campaign Coordination
Trend Monitoring and Adaptation
Influencer and Partnership Management
January 5 2024
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02/25/25
SEA BLISS WELLNESS SPA
(FB AD STRATEGIST SB)
Campaign Strategy Development
Ad Creation and Management
Audience Targeting
Performance Analysis and Reporting
Budget Management
01-20-2023
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02/01/25
CARFUME ECOM STORE
(Facebook Ads Expert and Meta Ads Scriptwriter)
Responsibilities of a Meta Ads Manager and Scriptwriter
➡️Strategic campaign development and management
➡️Alignment of advertising initiatives with sales cycles
➡️Implementation and daily monitoring of ad performance
➡️Proven track record of successful campaign execution
➡️Efficient budget allocation and pacing
➡️Meticulous reporting on engagement metrics
➡️Self-driven with a strategic approach to problem-solving
➡️In-depth knowledge of Facebook's advertising ecosystem and algorithm
➡️Proficient in analytics, with a focus on conversion optimization
➡️Content Creation
➡️Research
➡️Optimization:
➡️Editing and Proofreading:
➡️Trend Analysis
05-10-2024
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03/10-2025
Daya Jewelry
(Facebook Ads Strategist)
Developed and executed Meta (Facebook & Instagram) ad strategies to promote high-end and affordable jewelry collections targeting the local PH market.
Created compelling ad creatives and copy tailored to resonate with Filipino audiences, highlighting elegance, affordability, and craftsmanship.
Segmented audiences based on interests, behaviors, and purchase intent (e.g., gift buyers, fashion lovers, anniversary shoppers) to maximize ad relevance and performance.
Implemented full-funnel campaigns (awareness, consideration, conversion) to guide customers from discovery to purchase.
Optimized campaigns daily to improve CTR, reduce cost-per-purchase, and increase ROAS.
Monitored and analyzed performance metrics, providing actionable reports to clients with recommendations for scaling or refining offers.
My Services
ON-Page SEO
Content Creation: Write clear, compelling, and engaging content. Editing and Proofreading
Social Media Management
Creating and implementing tailored social media strategies that resonate with your audience, enhance brand visibility.
FB ADS
Increase your Revenue through Facebook Advertising l Results-Oriented FB Ads Strategist l Meta Ads Pro
Testimonial
Testimonial
Luisa Veronica Lim Bartolome
Working with Peter king as our Facebook ads strategist has been a game-changer for our aesthetic clinic. Since partnering with him, we've seen a significant increase in qualified leads and bookings. He took the time to understand our unique services and target audience, crafting ad campaigns that truly resonate with potential clients. Our return on ad spend has improved dramatically, and we're reaching more of our ideal customers than ever before. I highly recommend Peter King to any aesthetic clinic looking to boost their online presence and client base.