Bachelor of Arts (AB) in Communication Arts, Major in Media Arts
De La Salle University
N/A
De La Salle University
• Responsible for Above The Line (ATL) marketing projects and ad bookings.
• Media buying for traditional ad placements (OOH, TV, Radio, Newspaper, Magazine, etc.)
• Media buying for digital ad placements (Facebook, Google, motoring media websites, etc.)
• Build strong relationships and collaborations with media providers, agencies, and motoring media to effectively negotiate buys and get quality proposals.
• Manage and monitor advertising merchandise/PR packages and ensures efficient dealer distribution.
• Participate in marketing events by coordinating with event organizers pertinent to advertising materials placed in the venue.
• Conduct research and create project proposals to improve brand image across the country.
• Process advertising contracts and payments.
• Responsible for improving and satisfying the needs of the consumers through trade marketing.
• Organizing the setup and execution of promotional materials and events under Instax Department.
Analyzing engagement data, identifying trends in customer interaction and planning digital campaigns to build community.
Search the Internet for information on a wide variety of topics.
Promote companies' products and services by developing copy for websites, social media, marketing materials.