2013
Bachelor of Arts, Major in Communication Arts
University of Santo Tomas
More Info About Me
Brand communications practitioner for 9 years who's worn several hats in the form of integrated marketing communications planning, project management, SEO, content writing, and social media marketing.
My Skills and Competencies
Copywriting
Competitive Research
Integrated Marketing Communications Planning
Google Analytics & CMS
Social Media Marketing
Social Media Management
Content Ideation
Content Writing
On-Page Optimization
Website Audit
Keyword Research
Certificates
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My Experience and Education
2021
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Present
N/A
(Freelance SEO Specialist)
- Conducts website audit and competitor scans to identify opportunities.
- Creates conceptual audience profiles and marketing funnel.
- Conducts keyword research and ideates content that caters to audience.
- Conducts online research to write articles, and fact checks findings collected during research.
- Writes in-depth blogs and articles on different topics.
- Implements SEO best practices and on-page optimizations on CMS.
- Measures performance via Google Analytics.
2021
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2022
Summit Publishing Corporation
(Growth Lead)
- Initiated and drove growth experiments to acquire new audiences and maximize existing ones.
- Managed the day-to-day workflow of growth marketing programs attuned to assigned brands.
- Championed audience centricity and brand voice consistency across all initiatives.
- Conducted regular competitive evaluation, for content, activations, and advertising.
- Synthesized quantitative and qualitative information to identify strategic opportunities.
2016
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2021
SKY Cable Corporation
(Marketing Supervisor)
- Lead integrated marketing communications planning for assigned initiatives.
- Supervised creative teams for both traditional & digital media requirements.
- Oversaw campaign implementation on paid and owned media on a national scale.
- Conducted competitive scanning and analysis.
Ideated consumer programs in tandem with the partnerships/product teams.
Assignments: SKYdirect OneSKY, SKYbroadband , SKYcable PPV, SKY On Demand, Partnerships
2014
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2016
OPPO Mobile Technology Inc
(PR & Brand Marketing Officer)
- Provided PR content buckets for the brand’s integrated marketing communications plans.
- Supervised PR and ad agencies for ATL and BTL campaign requirements.
- Wrote and seeded articles for both external and internal PR initiatives.
2013
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2014
Xight Interactive Asia
(Content Marketing Specialist)
- Wrote in-depth articles for SEO initiatives.
- Built and maintained relations with web masters and content managers via email outreach.
- Co-authored digital content plan along with the content marketing team.
My Services
Social Media Management
Maximizes social reach and engagement through regular analysis, playing on trends, and churning content that engages.
Content Writing
Develops articles that end users look for and ranks high on search results of Google and other search engines.
Copywriting
Promotes products and services by developing copy for websites, social media, and marketing collaterals.
On-Page SEO
Conducts technical optimization on your web pages to improve visibility in search results of search engines.
Data Entry / Web Researcher
Conducts research using online resources to find information related to companies' products or services