Goal: 

• Maximize traffic
• Maintain low ACOS and high ROAS
• Continuously optimize campaigns

How I do it?

I always follow the "2-week rule" in optimizing our campaigns to ensure that we're getting the right conversions and not overspend our allocated budget.

My first step is to launch auto campaigns for the purpose of keyword mining. Then, I will set up 5 different campaign strategies (Test campaign, General campaign, Target campaign, Competitor campaign, Attack campaign) using bulk sheets to upload these campaigns simultaneously.