Delve into my digital depths
Hi, I’m Mikhaela Cruz — a creative thinker, storyteller, and strategist who loves turning ideas into content that truly connects. I’m fascinated by how thoughtful storytelling, paired with design and strategy, can create experiences that feel authentic and memorable. I bridge creativity and strategy, blending data insights, design sense, and emerging tech (yes, I get genuinely excited about AI!) to craft campaigns and content that don’t just look good, but actually resonate with people.
I thrive in spaces where I can collaborate, experiment, and shape narratives. Whether I’m designing a brand voice, planning a multi-channel campaign, or figuring out how to communicate complex ideas in a way that feels simple and human, I love the challenge of creating work that sparks curiosity and drives connection. I believe that great content doesn’t just inform—it makes people feel, think, and remember.
Beyond the strategies and campaigns, I’m driven by a curiosity for what makes people tick, trends in digital innovation, and the power of creative problem-solving. I enjoy exploring new tools, pushing creative boundaries, and turning ideas into campaigns that are both thoughtful and impactful. At the heart of it all, I aim to create work that inspires conversation, builds connection, and leaves a lasting impression—because content is more than just words and visuals; it’s about crafting experiences that people carry with them.
My Skills and Competencies
Strategic Thinking
Communication
Content Creation
Customer Service and Relationship Building
Brand Management
Visual Design
Certificates
My Services
Social Media Strategy
Identifying the most effective platforms, content themes, and posting schedules to maximize engagement and reach
Content Creation
Create appealing and engaging content such as images and videos that align with the brand's identity and messaging
Community Management
Build relationships, foster a sense of community, and address customer inquiries, feedback, and concerns promptly
Social Media Advertising
Optimize social media advertising campaigns, utilizing targeting options, and monitoring performance to maximize reach
Social Listening and Trend Monitoring
Monitor social media trends to identify opportunities for engagement, content creation, and staying ahead of competition
Performance Tracking and Optimization
Analyze social media metrics and use insights to optimize strategies and drive continued growth and success