Facebook Page
My responsibilities as a Facebook Ads Manager for a food industry page include designing and optimizing ad campaigns to enhance brand recognition and drive conversions. You conduct research on target audiences, create appealing ad creatives, and track campaign success indicators such as click-through rates (CTR), cost per acquisition (CPA), and return on ad spend (ROAS). You also help with content strategy, interact with the community, evaluate page insights, and remain up to date on Facebook's capabilities and best practices. Your goal is to increase the page's growth, engagement, and brand presence on Facebook while also increasing CTR, lowering CPA, and enhancing ROAS.