2014
Bachelor of Science in Information Technology
Central Philippine University
More Info About Me
Hello there! I've been in the Digital Marketing field for over 8 years now specifically in Social Media Management, Paid Ads (Google, FB/IG, TikTok), SEO, Email Marketing, etc.
My Skills and Competencies
Social Media Management
SEO Specialist
Data Entry
Content Creator
Email Marketing
Competitor Analysis
Project/Team Management
Certificates
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My Experience and Education
November 2021
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Present
Hacktics
(Growth Operations Manager)
- Coordinated internal resources and third parties/vendors for the flawless execution of multiple projects
- Ensured that all projects are delivered on time, within scope, and within budget
- Assisted in the definition of project scope and objectives, involving all relevant internal stakeholders and ensuring technical feasibility
- Developed detailed project plans to monitor and track progress
- Managed the relationship with the client and relevant stakeholders
- Tracked project performance, specifically to analyze the successful completion of short and long-term goals
- Delegated project tasks based on junior staff member's individual strengths, skill sets, and experience levels
- Performed other related duties as assigned
- Developed spreadsheets, diagrams, and process maps to document needs
- Curated, planned, drafted, coordinated, and scheduled social media posts
July 2021
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Present
Urban Cool KC
(Digital Marketing Manager)
- Managed social media posts/house listings and videos, and posted them on Facebook, Instagram, Twitter, LinkedIn, Pinterest, Tiktok Vimeo, and YouTube
- Set up and managed Facebook Ads for different remarketing, home evaluation, and sales courses campaigns
- Client retention tasks such as sending gifts or cards during client birthdays, anniversaries, celebrations, etc.
- Set up and managed home evaluation and email marketing/drip campaigns to nurture leads
- Managed different house listings on MLS, Zillow, and Brivity
- Managed database on Brivity, Buffini and Leadsaurus
- Analyzed website's Google Analytics to make sure everything is working and is compliant with SEO to rank them organically
- Built website for expansion
- Basic Transaction Coordination - entered current transactions to another CRM
- Assisted with different administrative and personal tasks
January 2020
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February 2022
ACT Holdings, Inc (Now acquired by TSI)
(Digital Marketing Assistant)
- Assisted the Director of Sales and Marketing and Digital Compliance Manager with digital marketing tasks such as uploading of RFPs into the system, newsletter design and redesign, case study design, design marketing collaterals, digital media compliance audits, etc.
- Spearheaded "Thought Leadership Initiative on LinkedIn" (as Project Manager) where leaders (directors and executives) find a relevant industry article/publication and voice out their expertise on and how the company is maneuvering throughout the pandemic
- Assisted with Lead Generation tasks using SalesForce and ZoomInfo
January 2019
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June 2021
New Patients, Inc
(Digital Marketing Assistant/Client Operations Analyst)
- Curated and scheduled posts for Blogger and social media accounts (Facebook, Twitter, Pinterest)
- Assisted Sales & Marketing Team and Client Operations with Local SEO, competitive analysis, client research on LinkedIn, data enrichment tasks, and citation building
January 2019
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April 2019
New Patients, Inc
(Google Ads Team Leader)
- Created and executed PPC Marketing Strategies for dentists\
- Supervised daily monitoring and optimizations of campaigns to prevent overspending
- Handled team of Google Ads Specialists
March 2018
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January 2019
YiB.io
(Customer Success Manager)
Handled and managed a team of individuals to do customer service over different Zendesk channels
Handled over-the-phone customer service and installation of software with partners and clients
December 2014
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January 2019
Dental Web Now
(Digital Marketing Manager)
- Created and executed a PPC marketing strategy for dentists that have consistently delivered double-digit improvements and played a central role in increasing new patients of the said dental office.
- Supervised daily monitoring and optimizations of campaigns to prevent overspending.
- Increased conversions of more than 50%
- Maintained strong social media and brand presence along with Facebook, Twitter, Google+, Instagram, and Pinterest.
- Developed and maintained all digital marketing campaign processes, ensuring they are kept up to date.
- Managed social media planning for the execution of marketing strategies and community management.
- Implemented market and promotion tactics that led to the growth of social media and an increase in website traffic from social media posts.
- Overlooked marketing operations and projects (PPC, SEO and SMM), ensuring they produce quality results in the given time and within budget requirements
- Managed email marketing campaigns for dentists
September 2014
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January 2019
Call Sumo
(Quantitative Marketing Analyst/Customer Success Manager)
- Handled and managed a team of individuals who analyzes the client's calls.
- Created client monthly reports which show the volume of calls, new patients, inquiries, bad leads, calls that needed their attention
- Handled social media channels | Curating and posting social media posts
- Handled and managed a team of individuals to do customer service over Zendesk
- Handled over the phone customer service with partners and clients
September 2014
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January 2019
MRSFT
(Executive Assistant)
- Managed the CEO's calendar, emails, and travel itineraries
- Helped manage the team
- Assisted with the hiring of team members
My Services
Social Media Management
Analyzing engagement data, identifying trends in customer interaction and planning digital campaigns to build community.
Data Entry / Web Researcher
Search the Internet for information on a wide variety of topics.
SEO Specialist
Marketing professionals who use research and analysis to improve a website's ranking on search engines like Google.