Hi! I am Mary Joyce

More Info About Me

Dedicated and detail-oriented Executive Assistant and Social Media Manager, adept at supporting clients with seamless administrative tasks and driving business growth through strategic social media management, content creation, and effective online engagement.

Mary Joyce B. Fernandez
Balagtas, Bulacan, Philippines
Freelancer
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SKILLS

Social Media Management
Social Media Marketing
Content Creation
Data Entry
Graphic Design
Project Management

Certificates

EXPERIENCES

  • EXPERIENCE
  • EDUCATION
July 16, 2024
Bachelor of Science in Computer Engineering

Bulacan State University
Malolos, Bulacan, Philippines

August 12, 2024 - until now
Eat. Be Fit. Explore
(Pinterest Manager)

- Participated in regular team meetings to discuss strategy and progress.
- Selected high-performing content ideas for Pinterest pinning to maximize engagement.
- Created 44 to 175 pins per week, maintaining consistency in visual branding and messaging.
- Scheduled pins for optimal reach and audience engagement.
- Tracked and recorded board updates and posting schedules for accurate performance monitoring.

June 17, 2024 - until now
ROAI Mastermind
(Virtual Assistant & Social Media Manager)

- Participated in regular team meetings to coordinate project updates and strategies.
- Generated innovative content ideas and developed comprehensive briefs for graphic designers.
- Managed and maintained content calendars and trackers for efficient content scheduling.
- Scheduled content using Meta Business Suite and Rainmaker AI to ensure timely publication.
- Conducted content curation and research to optimize marketing efforts.
- Organized and managed Google Drive folders for streamlined document management.
- Curated and maintained a testimonial library/repository for easy reference.
- Led project management tasks to ensure smooth execution of deliverables.
- Developed custom GPTs to enhance content creation and workflow efficiency.

June 3, 2024 - September 20, 2024
Creative Chelle Studio
(Executive Assistant & Social Media Manager)

- Served as Executive Assistant, supporting daily operations and client communication.
- Attended status meetings three times a week to ensure alignment on tasks and goals.
- Managed data entry in Sprout Studio for efficient session tracking and organization.
- Oversaw email management and session scheduling for smooth workflow.
- Utilized Trello to track and manage administrative tasks and project progress.
- Created engaging content for Instagram and Facebook, enhancing social media presence.
- Edited graphics using Canva and maintained a detailed content calendar and tracker for consistent scheduling.
- Acted as the main point of communication with clients to ensure seamless project execution.

May 16, 2024 - September 4, 2024
Pepper Ray Marketing and Website Design LTD
(Virtual Assistant)

- Performed data entry for potential leads in various industries, including London Leads, Cosmetics, Doctors and Dentists, and Local Prospects for Jane.
- Applied advanced Excel formatting techniques following Active Campaign guidelines.
- Created engaging content for James Sellicks, enhancing brand visibility.
- Delivered copywriting projects for GrowCFO, contributing to key marketing initiatives.
- Developed content and designed infographic briefs for GrowCFO, supporting marketing strategies.
- Assisted WMC Training Marketing by filling out newsletter planning spreadsheets and structuring email sequences for leadership training campaigns.
- Designed professional cover images for YouForm's Facebook, Company LinkedIn, and Personal LinkedIn profiles to improve branding consistency.

October 2023 - June 2024
Part - Time Social Media Strategist and Graphic Designer
(Social Media Strategist | Graphic Designer | Virtual Assistant)

• Social Media Strategist (Kleernest Professional Solutions)
- Participated in team meetings to align strategies and goals.
- Generated innovative content ideas to enhance social media engagement.
- Developed and maintained detailed content calendars and trackers.
- Created compelling content for various platforms, driving brand visibility.
- Scheduled and published content across channels for optimal reach.
- Organized and managed Google Drive folders for efficient document storage and collaboration.
• Social Media Strategist (Commandeur Enterprises)
- Handled DigitalflowU, Space Managers, and Pool Safety
Solutions accounts.
- Configured Ad Account Manager and defined target audiences
for effective Ad Campaigns.
- Executed end-to-end Ad Campaign setup, including content
creation.
- Initiated Lead Magnet ideation and implementation to enhance
lead generation.
- Optimized profiles for improved brand visibility.
• Graphic Designer (Orangehub Outsourcing Services)
- Managed Supercare Dental & Cosmetics accounts.
- Produced 60 graphics daily for Social Media Ad Campaigns.
- Utilized Adobe Express Tools and Asana for efficient task
management.
- Conducted daily team meetings using Zoom, Teams, and Skype.
• Social Media Strategist (Wing AI Technologies, Inc)
- Completed comprehensive training programs covering calendar
management, appointment setting, and product research.
- Conducted social media audits and competitor analyses tailored
to clients' businesses.
- Developed a 1-month content calendar aligning with clients'
business objectives.
• Social Media Strategist (IdleStuff)
- Performed profile optimization, social media audits, competitor
analysis, and devised comprehensive marketing strategies.
- Conducted in-depth hashtag research across platforms such as
Facebook, Instagram, TikTok, Threads, and Pinterest.
- Created engaging content, ad copy, and utilized appropriate
hashtags to enhance online presence.
- Ensured consistent scheduling of posts and content, adhering to the
established content calendar.
- Achieved remarkable results, attaining 8.12k impressions within
the initial 5 days of posting, marking a 2502% increase.

August 2022 - October 2022
Four Sisters and a Closet
(Social Media Strategist)

- Lead social media platform management, ensuring consistent and engaging brand representation.
- Schedule and execute content posts, driving active online presence and interaction.
- Engage with the audience, build relationships, and expand the online network.
- Manage inbox/comments professionally, while generating performance reports aligned with strategic goals.
- Develop and implement sales-driven marketing strategies, refining online approaches for enhanced brand visibility.
- Assess and optimize current strategies through social media audits and thorough market research.
- Analyze competitors and industry trends to identify strengths, weaknesses, and opportunities.
- Transform concepts into visual content, executing diverse creative ideas.
- Produce appealing visuals (photos/videos) with graphic design skills.
- Craft compelling written content to complement visuals, maintaining brand consistency.

August 2020 - August 2024
FMCG Store
(Sales Associate)

- Experienced Sales Associate at a micro-retail FMCG Store operating since 2020
- Maintained efficient records of stock inventory levels ensuring sufficient weekly product replenishment
- Served on average 20 customers per day – answering inquiries, implementing strategic upsell, and managing payment
- Audited income and expenses through daily cash reconciliation and collection of credit payments
- Monitor the products that will expire monthly to ensure a fresh product for the customers
- Performed all checkout procedures quickly and accurately each time, while also promoting the store new products to customers.
- Maintained neat and clutter-free work area outside and inside the store in accordance with brand policy.
- Daily auditing of money at the start and end of the day, computing sales, accounting for errors

My Services

Project Management

Coordinate, oversee, and execute project plans to ensure timely delivery and successful achievement of business goals.

Web Researcher

Conduct in-depth online research, gathering valuable information, and synthesizing complex data from various sources.

Email Management

Organize, prioritize, and manage email communications to maintain seamless correspondence and ensure timely responses.

Social Media Marketing

Create, refine sales-focused marketing strategies, analyze competitors, and showcase successes with KPI monitoring.

Social Media Management

Analyzing engagement data, identifying trends in customer interaction and planning digital campaigns to build community.

Content Creation

Promote companies' products and services by developing copy for websites, social media, marketing materials.

Content Strategizing

Analyze data and interactions to develop cohesive content strategies, ensuring consistent, and compelling narratives.

Database Management

Organize, maintain, and update databases to ensure efficient access to critical information for business operations.

Analytics and Reporting

Leveraging data-driven insights to assess campaign performance and audience behavior.


PORTFOLIO

Let's work together !

I am available for freelance projects.
Hire Me

GET IN TOUCH

Address :
Balagtas, Bulacan,
Philippines


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