Bachelor of Arts in Communication Research
Polytechnic University of the Philippines - Manila
Have a combined five years of professional experience in market research and digital marketing, and have since collaborated with colleagues of diverse nationalities. Started my career as a Research Analyst in 2017 for several government offices in Singapore as well as multinational companies and SMEs. I eventually embarked on digital marketing in 2020, and specialized in keyword mapping utilizing SEO tools SEMrush and Google Keyword Planner. In 2022, I ultimately focused on Search Engine Optimization and joined a New York-based company offering SEO & content marketing platform for business enterprises.
Polytechnic University of the Philippines - Manila
• Building strategic demo accounts to pitch for prospects utilizing the company's SEO platform
• Creating SEO and business deliverables including keyword strategies, website audits, market analyses, and content and page-level optimization recommendations
• Supports ad hoc research needs of the Sales and Marketing teams
• Analyzed data on consumers, competitors and marketplace
• Presented market data into actionable insights with analytical reports and dashboards
• Evaluated global consumer behavior and created appropriate target audiences
• Researching and implementing keyword strategies using SEO tools Google Keyword Planner and SEMrush
• Produced public opinion, media and marketing reports using both social media listening and market research methodologies for government and commercial clients in Singapore
• Provided data-driven recommendations to refine clients’ communication strategy and counteract negative messages towards their brand, organization, products and services
• Collaborated with regional analysts in data management and multi-market report production
Analyzing engagement data, identifying trends in customer interaction and planning digital campaigns to build community.
Search the Internet for information on a wide variety of topics.
Marketing professionals who use research and analysis to improve a website's ranking on search engines like Google.