Result of GMB optimisation
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Some of the key GMB and local SEO activities i focused on:
• Claiming and verifying their GMB listing to ensure it is up-to-date and accurate, including business name, address, phone number and hours of operation.
• Completing their business description and categories to match relevant local search queries related to services
• Uploading high-quality, relevant photos of their storefront, products and employees to make the listing more appealing.
• Responding to customer reviews on GMB in a timely manner to build trust. This helps increase their number of positive reviews over time.
• Optimizing their website for local keywords with their business name and location. This improves local search rankings on Google, Maps and Search.
•Getting links from local directories, Chamber of Commerce and business association pages relevant to their city or towns. These carry geographic signals to search engines.
All of these GMB and local SEO tactics have helped raise business visibility and authority in their local market, resulting in more foot traffic, phone inquiries and sales conversions from customers in their local area. Their local success then feeds back into their broader SEO and marketing efforts.