Social Media Management – Prime Selections (2023-2024)

As part of my hands-on experience in social media management, I successfully built and managed Prime Selections,

my own small business operating from 2023 to 2024. The brand focused on selling thrifted windbreakers and jackets through online platforms, primarily TikTok and Instagram.

Key Contributions:

• Brand & Platform Management: Established and maintained the brand's presence on TikTok (@prime.selections94) and Instagram (@primeselections11), ensuring consistent branding across platforms.

• Content Creation & Marketing Strategy: Produced and posted visually engaging product content, including sizing details, styling ideas, and live footage from physical pop-up stalls.

• Growth & Reach: Achieved 1,249 followers and 1,754 likes on TikTok, with several videos organically reaching over 5,000 views, significantly increasing product visibility and engagement.

• Customer Interaction & Community Building: Actively engaged with followers by responding to inquiries, comments, and messages, fostering trust and repeat customers.

• Visual Consistency & Branding: Designed promotional materials and content that aligned with the brand identity, featuring custom logo integration and uniform presentation.

This project demonstrates my ability to create and grow a brand from scratch, implement effective content strategies, and manage customer relationships—all essential skills for a professional social media manager.