2014
AB Communication Arts
Colegio de San Juan de Letran
More Info About Me
I'm Ja and I am Marketing professional and merchandising e-commerce geek. I have been in the advertising and marketing industry since 2014, handling clients from top pharmaceuticals, drugstores, and FMCG brands. I specialized in client servicing, brand/BTL activations, event production, marketing pitch and branding. Moreover, in December 2019, I have shifted to a different career in SM Retail as a Category Merchandise Manager for e-Commerce handling these channels:
Kulturafilipino.com
ShopSM (Kultura)
And, with my credentials and experiences from both marketing and sales, they let me handle these two big channels from 2020 until now. I have stayed productive during the pandemic and let my knowledge and skills shine - I have pulled a 365% growth increase from our ShopSM - Kultura sales last year versus our 2020 sales, while my Kultura Store website has a 9 million sales for the whole 2021 - which is a good achievement for a newly opened online store.
As a category merchandise manager for e-Commerce, my focus of work are the following:
-Learn the story of our product - Supporting local Filipino workers and social enterprise
-How do Filipino workers craft their products - To better sell them and to create the right description of each item
-Sourcing and coordination with different vendors, negotiations of costs
- Maintaining inventory level online and Inventory Checking - Making sure that all our SKUs are moving, have stocks -and selling
-Sales Analysis - Knowing what's good on our channels, fast-moving and slow-moving items, SSR
-Assortment Planning - all channels have a different market - So I need to make sure that I have the right product on each channel
-Correct pricing and margins - Need to have at least 30%-40% margins, maintain right margins
-Make the brand and its products more appealing, accessible to consumers around the globe.
-Product listing in Shopify - Product description, title, and creative SEO
-Online Marketing - brainstorm with merchandising and marketing for new ideas and gimmicks online, projects and campaigns.
-Promotions - Correct discounting, bundling, and other marketing-related gimmicks
-Identifying trends and monitoring supply and demands
My experiences in Retail gave me a better understanding of the brands/products/category that I am handling. All of my experiences and knowledge gave me a good understanding of marketing campaigns, category management, and strategies for my products. I want to ensure that the brand that I will be handling is a top choice on the consumer market. And, make my category/ brand and client successful in the market and across all channels.
My Skills and Competencies
Social Media Management
Graphic Designer
Data Entry
Content Creator
Certificates
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My Experience and Education
2019
-
2022
Kultura Store, Inc. - SM Retail Affiliates
(Category Merchandising Manager - E-Commerce)
Digital Merchandise Manager for Kultura Filipino.
Currently handling the e-Commerce category.
Responsible for managing Kultura's digital platform; Website/Shopify, Digital Catalog, ShopSM, Lazada and Shopee.
- In-charge of assortment, pricing, promotions and inventory online
- In-charge of marketing plans and promotions online
- In-charge for new trends and competitive gimmicks
- In-charge of assortment/promotional/content calendar
- Maintaining all e-commerce channels
2014
-
2019
AQA Group of Companies
(Account Manager)
-Managing and handling multinational brands and have a 100% winning rate in projects and accounts
-Building and maintaining strong, long-lasting customer relationships
-Planning, developing, and implementing various marketing and creative campaigns; working closely with creative, and marketing teams to prepare presentations, pitches, and execution of projects.
-Designing marketing strategies and campaigns from below the line and above the line activity (Project and brand-related) proposals
-Fostering client relationships; handling top client communications and write client reports; Operating as the lead point of contact for any and all matters specific to my accounts
-Team and project lead for all brand-related activities, campaigns, and accounts
-Overseeing account management, including negotiating contracts, budget cost, and agreements between clients and suppliers to maximize profit
-Tasked to train assistants and Account Executives for account handling and management.
My Services
Social Media Management
Analyzing engagement data, identifying trends in customer interaction and planning digital campaigns to build community.
Data Entry / Web Researcher
Search the Internet for information on a wide variety of topics.
Content Creator
Promote companies' products and services by developing copy for websites, social media, marketing materials.