2012
Business Studies/Administration/Management
Far Eastern University
More Info About Me
Hello there, I'm April, a skilled Facebook Ads Specialist and experienced virtual assistant. With 2 years of experience in the field, I've mastered crafting effective ad campaigns. I'm all about boosting your online presence and managing tasks effortlessly.
My Skills and Competencies
Social Media Management
Graphic Designer
Data Entry
Content Creator
Certificates
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My Experience and Education
2023
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2023
PHirst Park Homes
(Part-time Facebook Ads Strategist)
• Researching set of potential audiences through FB's Market Insights
• Creating forms & Retargeting people based on signups (LeadGen)
• Creating a campaign (Engagement, Conversion, & for Video Views Traffic
• Creating different adsets from a particular campaign and creating different creatives
• Doing Vertical and Horizontal scaling approach
• Read and analyze adsets performance (CPC, CTR, Frequency, Relevant Score, Purchases & ROAS.
• Identifying a winning asset and killing non-performing adsets
• Setting up Facebook pixel for re-targeting
• Creating CA, Custom Audiences
• Creating LLA, Lookalike Audience
• Setting up Retargetting Ads
2023
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2023
Mama Jul's Leche Flan
(Mama Jul's Leche Flan)
• Split Testing
• Creating new audiences via audience insights
• Target the right audience, manage budgets, analyze performance, and create compelling ad creatives to increase brand awareness and drive sales.
2021
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2023
Yateman International
(General VA)
• Prepare presentations and reports according to given guidelines.
• Manage calendar and appointments efficiently.
• Contribute to marketing, advertising, and public relations efforts.
• Perform accurate data entry and word processing tasks.
• Organize collected information for efficient analysis.
My Services
Social Media Management
Analyzing engagement data, identifying trends in customer interaction and planning digital campaigns to build community.
Data Entry / Web Researcher
Search the Internet for information on a wide variety of topics.
Content Creator
Promote companies' products and services by developing copy for websites, social media, marketing materials.
Facebook Ads Specialist
Crafting strategic campaigns, ensuring quality, optimizing for KPIs, and collaborating for accurate updates.