This Facebook Page gathered 1.1K likes during my management. Social Media Management or SMM is the strategy of managing all your social media platforms at once, under one umbrella of responsibility. It’s a crucial yet often neglected task in a brand’s social media strategy. Social media management helps to build a brand presence through various digital platforms such as Facebook, Twitter, Instagram, and LinkedIn. It helps you gain an understanding of how each platform works, which is important as you identify an effective strategy for your business.