1996
Bachelor of Science in Business Administration Major in Marketing Management
University of Perpetual Help
More Info About Me
Yena Trinidad is a freelance digital project manager, with experience in managing social media accounts and campaigns. Her background in brand strategy, visual design, and account management inform her mindful but competitive approach. She continues to stay in tune with the latest digital marketing strategies through continued coursework together with her academic foundations in Business Management.
Yena’s drive for education and determination to turn information into action has provided her success at different private corporations and non-profit organizations, where she led international, award-winning campaigns for UNESCO and Child’s Pose Yoga Project, as well as for Surge Fitness and Lifestyle, Alumana Wellness, Chlorophyll Smoothies, and The Yoga Tree Philippines.
Yena believes mindfulness in the workplace is key to success—a principle she lives out through her practice of yoga and meditation, being a Certified Yoga Teacher herself since 2014, and a Director for an internationally recognized mindfulness-based nonprofit organization. Yena is currently working as a freelance social media manager and SEO analyst and is always interested in a challenge. Reach out to yena.cpyp@gmail.com to connect!
My Skills and Competencies
Social Media Management
SEO Expert
Data Entry
Content Creator
Certificates
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My Experience and Education
2020
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2022
UNESCO, Child's Pose Yoga Project Philippines, In, The Yoga Tree Retreats, Alumana Wellness, The Chlorophyll Smooties, Surge Fitness and Lifestyle Corp
(Digital Marketing and Social Media Manager)
● Designs and develops digital projects and campaigns, hype new launches.
● Handles graphic design, content writing,, advertising proofreading, ad boosting, and influencer seeding
● Search Engine Optimization (on-page, technical, and off-page)
● Social media management, strategy development and execution; keeping the social media pages relevant on social media channels by supplying content that is consumable, relatable, and effective
● Lead Generation and Sales ( membership, franchising, and influencer leads)
2015
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2022
Child's Pose Yoga Project Philippines, Inc
(Certified Yoga Teacher and Program Director)
● Designs, develops and evaluates programs involving deadlines, milestones and processes
● Responsible for the funding, budget, manpower, training, system integration, audit, and impact
● Cultivates relationships with local and international partners, donors, and beneficiaries
2010
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2014
Citicon Readymix & Construction, Inc.
(Sales and Marketing Executive)
● Generates new sales opportunities; inspect, scope, photograph and estimate projects
● Responsible for sales quotations, delivery of materials, payments, and after sales.
My Services
Social Media Management
Analyzing engagement data, identifying trends in customer interaction and planning digital campaigns to build community.
Data Entry / Web Researcher
Search the Internet for information on a wide variety of topics.
SEO Expert
Marketing professionals who use research and analysis to improve a website's ranking on search engines like Google.