2024
Bachelor of Science in Chemistry
Pamantasan ng Lungsod ng Manila
Your go-to digital fairy 🌸
Pixel Perfect, Deadline Approved: I organize chaos with creativity and coffee in my veins—here to make your work a breeze!
Hi, I’m Lian—a versatile graphic designer and virtual assistant who thrives on blending creativity with seamless organization. Like golden mornings and pages waiting to be written, I bring warmth, artistry, and quiet efficiency to everything I do. Whether I’m crafting dreamy and compelling visuals, curating engaging digital spaces, or untangling the knots of social media and data management complexities, I do it all with an empathetic touch and a keen eye for both detail and beauty.
My work isn’t just about aesthetics—it’s about storytelling, strategy, and creating experiences that leave a lasting impression. Beyond the pixels and spreadsheets, I am warm, thoughtful, and a deeply collaborative person. I adapt, I listen, and I craft solutions that not only meet goals but also resonate on a deeper level. Let’s build something beautiful, functional, and meaningful together. Because work should feel as good as a slow morning, a fresh page, and all the little joys waiting to be found!
From Pixels to Processes
Here's the set of skills and what I do best
Website Copywriting
Microsoft Excel & Google Sheets Proficiency
Research & Data Collection
Branding & Visual Identity Design
Social Media Management
Graphic Designer
Data Entry
Content Creation & Curation
Certificates
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Creative Journey
Lessons Learned and Magic Made, my path to my expertise and experiences!
February 2025
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Present
Off the Records
(Social Media Managaer and Head of Graphic Designs)
• Founded and launched Off the Records from scratch, executing a strategic social media plan that rapidly grew its following from 0 to 130 members within two weeks through organic marketing, engagement strategies, and compelling content.
• Developed and managed OTR’s brand identity, curating a cool, enigmatic aesthetic that distinguishes the page and strengthens its appeal through cohesive branding and storytelling.
• Designed and executed visually striking, on-brand publication materials, ensuring every post aligns with OTR’s mysterious and thought-provoking theme while maintaining a consistent visual identity across platforms.
• Implemented an innovative content strategy, introducing distinct content categories like Redacted Rage and Off-Book Entry to enhance user interaction, improve content discoverability, and increase audience engagement.
• Crafted compelling copy that aligns with OTR’s tone and branding, using strong copywriting techniques to drive interaction, intrigue, and emotional connection.
• Developed and executed a social media management plan, scheduling and optimizing posts to maximize reach, maintain audience interest, and sustain long-term growth.
• Fostered a highly interactive community, encouraging anonymous participation, sparking organic discussions, and maintaining a safe, engaging space for self-expression.
• Analyzed audience behavior and adapted marketing strategies to optimize reach, increase visibility, and drive consistent growth through engagement-driven tactics.
April 2019
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May 2022
DFD’s Bulletin
(Social Media Manager and Head Graphic Designer)
• Expanded the page’s reach from 10,000 to 50,000 likes during tenure, showcasing a proven ability to scale and engage online communities through strategic content and organic growth tactics.
• Designed and curated visually compelling, brand-aligned publication materials that captured audience attention and reinforced the page’s aesthetic identity.
• Conceptualized and organized interactive activities, including polls, themed events, and engagement-driven campaigns, fostering a dynamic and actively involved community.
• Monitored and analyzed engagement metrics and user feedback to continuously refine content strategies, ensuring sustained growth and alignment with audience interests.
• Demonstrated exceptional creativity, organization, and leadership in overseeing daily operations, content creation, and community moderation, maintaining a well-managed and thriving digital space.
Magic in Motion
My Services and how I can help you!
Social Media Management
Managing content, engaging audiences, and analyzing performance to build a strong brand presence across social platforms
Data Entry / Web Researcher
Accurately inputting, organizing, and verifying data while conducting web research to gather and analyze information.
Content Creation
Creating engaging, valuable, and visually appealing content tailored to captivate audiences and enhance brand presence.
Copywriting
Crafting compelling, clear, and persuasive text to engage audiences and drive action across digital and print platforms.