2023
Culinary Arts and Holistic Nutrition/Baking and Pastry
Culinary Institute of Cagayan De Oro
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Hi, Iโm Lester Bryan. I help businesses generate more conversions and revenue through strategic and optimised digital marketing.
Skills & Expertise:
Campaign Building - Market and Competitor Research - Creative Strategy - Copywriting - Automation and Tracking Setup - Budget Planning and Optimization - Conversion Tracking and Pixel Setup
Industries Iโve Worked With:
Education - Construction - HVAC - Roofing - Landscaping - Insurance - Model Agencies
Why Work With Me?
I know how to turn ad spend into real results. Whether you need more leads, better ROAS, or stronger campaign performance, I can help you optimize, scale, and get consistent conversions.
Iโm ready to start right away; letโs work together ๐
๐๐ฒ ๐๐ค๐ข๐ฅ๐ฅ๐ฌ
Social Media Management
Google Spreadsheets
Zapier Automation
Facebook Ads/Meta Business Suite
Google Ads
Lead Generation
Certificates
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2024
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2025
Fresh Air Landscape
(Facebook Ads and Google Ads Specialist)
- Designed and launched high-performing Meta and Google Ads campaigns targeting local homeowners.
- Improved lead quality by refining audiences and optimizing cost-per-result on a daily basis.
- Served as both campaign strategist and creative advisor to improve visuals and messaging.
- Streamlined reporting and campaign workflows, ensuring faster decision-making.
2024
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Gig
Powerhouse Talent Management
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As a creative strategist, I develop innovative approaches to enhance the effectiveness of marketing campaigns. I specialize in crafting and managing Facebook Ads messaging campaigns, ensuring they resonate with the target audience and drive engagement. Budget optimization is a key focus, where I allocate resources strategically to maximize return on investment. Additionally, I oversee social media management, creating and maintaining a cohesive online presence that supports brand growth and strengthens customer relationships.
2024
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2025
Harbour Education | Delacroy Training
(๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐๐ซ๐ค๐๐ญ๐๐ซ)
- Launched and managed Facebook Ads lead generation campaigns for multiple education programs.
- Created social media content used for outreach, nurturing, and page engagement.
- Automated enrolment enquiries through Zapier to reduce response time.
- Scaled campaigns while maintaining stable cost per lead using structured budget allocation.
- Assisted with Google Ads keyword research and targeting improvements.
2023
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2023
KNTRL Leads LLC
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๐๐๐๐๐จ๐จ๐ค ๐๐๐ฌ ๐๐๐ง๐๐ ๐๐ซ | ๐๐๐๐ ๐๐๐ง๐๐ซ๐๐ญ๐ข๐จ๐ง ๐๐ฉ๐๐๐ข๐๐ฅ๐ข๐ฌ๐ญ)
- Generated consistent leads across multiple insurance broker partners using Meta Ads.
- Managed reporting of lead quality, cost per lead, and profit/loss for client accounts.
- Audited lead flows, corrected tracking issues, and optimized conversion paths.
- Scheduled and managed content across several social media accounts.
- Utilized Zapier to automate lead delivery, smooth processing speed, and reduce manual work.
2023
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2023
Donohoe Custom Homes/ TurfX
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๐๐๐๐๐จ๐จ๐ค ๐๐๐ฌ ๐๐๐ง๐๐ ๐๐ซ | ๐๐๐๐ ๐๐๐ง๐๐ซ๐๐ญ๐ข๐จ๐ง ๐๐ฉ๐๐๐ข๐๐ฅ๐ข๐ฌ๐ญ)
- Launched high-conversion lead generation ads targeting homeowners for custom builds and landscaping.
- Scaled campaigns while maintaining cost control using structured optimization cycles.
- Automated campaign reports through Google Sheets to improve visibility and decision-making.
- Conducted competitor and market research to refine targeting and identify high-intent homeowners. segments.
- Developed ad creatives with strong hooks and CTA alignment, resulting in higher click-through rates and stronger lead intent.
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๐ฎ๐๐๐๐๐ ๐๐ ๐
Reach target audience through paid, keyword-based ads on Google search results and across the web.
๐บ๐๐๐๐๐ ๐ด๐๐ ๐๐ ๐ด๐๐๐๐๐๐๐๐๐
Shape brand presence through strategy. Setting up and optimizing ad campaigns, targeting specific audiences.
๐ญ๐๐๐๐๐๐๐ ๐จ๐ ๐
Creating and implementing advertising strategies in the META platform.