Lead Generation & Email Marketing Specialist Portfolio
📌 Portfolio Overview
I specialize in lead generation, email marketing, and campaign management—combining data tracking, audience segmentation, and persuasive copywriting to drive engagement and conversions. The following examples are drawn from real campaign assets I have developed and executed.
🧩 Portfolio Projects & Examples
1. Real Estate Lead Generation Campaign
Objective: Generate qualified leads for real estate investment opportunities.
Assets Used:
Cold email template (MailChimp cold mail.JPG)
Lead tracker spreadsheets (LEAD GEN 1 & 2.JPG)
Key Highlights:
Built a lead tracker with 50+ contacts segmented by industry, company size, and contact method.
Developed a personalized cold email focusing on passive income and financial freedom.
Used LinkedIn and email outreach to initiate contact, tracking status and follow-ups in real-time.
Results:
22 leads marked “Ready” for nurturing.
Clean, actionable data layout for sales team handoff.
2. Home Organization & Decluttering Lead Magnet
Objective: Capture emails from homeowners interested in organization solutions.
Assets Used:
Opt-in landing page images (Opt In 1 & 2.jpg)
Blog-style headers (1.jpg & 2.jpg)
Key Highlights:
Designed lead magnet visuals promising “10 Tips for Organizing Your Workspace.”
Created supporting blog headers to drive traffic from Pinterest/Instagram.
Focused on value-first content to encourage email sign-ups.
Results:
High visual appeal aimed at increasing opt-in rates.
Clear CTA: “It Starts with One Click!”
3. Small Business & Influencer Lead Database
Objective: Curate a targeted list of small businesses and social media influencers for partnership outreach.
Assets Used:
Lead tracker for small businesses (LEAD GEN 3.JPG)
Fitness influencer database (LEAD GEN 4.JPG)
Key Highlights:
Researched and compiled 50+ businesses with Instagram handles, follower counts, and contact emails.
Segmented by niche: coaching, fitness, jewelry, sustainable goods, beauty.
Included engagement metrics to prioritize high-value leads.
Results:
Ready-to-use contact sheets for cold outreach or collaboration proposals.
📊 Skills Demonstrated
✅ Lead Research & List Building
✅ Email Copywriting & Personalization
✅ Data Organization & Tracking (Google Sheets/Excel)
✅ Visual Asset Design for Opt-ins
✅ Audience Segmentation
✅ Cold Outreach Strategy
✅ Campaign Performance Tracking
🛠️ Tools I Use
Google Sheets / Excel for lead tracking
Mailchimp for email campaigns
Canva for visual assets
LinkedIn Sales Navigator for prospecting
Instagram/Facebook for social lead research
📈 My Approach
Research – Identify target audience and platforms.
Capture – Create compelling lead magnets.
Organize – Track leads in structured databases.
Engage – Personalize emails and follow-ups.
Nurture – Move leads through the funnel with tailored content.
📬 Let’s Connect
I’m available for freelance lead generation projects, email marketing campaigns, and data organization tasks. I can build you a targeted lead list, design engaging opt-ins, or manage your entire outreach funnel.
Contact me to discuss your next campaign.
