Klaviyo Email Design Portfolio

Brand: Ball and Buck

Website: https://ballandbuck.com/

Project Overview

This portfolio showcases my email marketing and design work using Klaviyo, inspired by the branding, product storytelling, and seasonal campaigns of Ball and Buck. The focus of these designs is to deliver high-converting, visually consistent, and brand-aligned email campaigns suitable for eCommerce and lifestyle brands.

Objective

• Create visually compelling promotional and seasonal email campaigns

• Maintain brand consistency (rugged, heritage, outdoor lifestyle)

• Optimize layouts for high readability and click-through rates

• Design emails that are fully compatible with Klaviyo blocks and mobile-responsive

Tools Used

• Klaviyo Email Builder

• Canva / Adobe (for visual assets)

• Brand reference from Ball and Buck website

Email Campaign Samples

1. Product Promotion Campaign

Subject Focus: Performance apparel and outdoor essentials
Design Highlights:

• Hero image with bold headline

• Clear product-focused sections

• Strong CTA buttons (Shop Now / View Collection)

• Lifestyle imagery to reinforce brand story

2. Seasonal Collection Email

Theme: Dove Season / Early & Late Season Gear
Design Highlights:

• Earth-tone color palette

• Grid-based product layout

• Emphasis on durability, comfort, and craftsmanship

3. Discount & Sales Campaign

Theme: Save 20% on Gear Built for the Marsh
Design Highlights:

• Urgency-driven messaging

• Promotional banners

• High-contrast CTA buttons for conversions

4. Brand Storytelling Email

Theme: Legendary Waterproof Performance
Design Highlights:

• Editorial-style layout

• Minimalist text with strong visuals

• Reinforces heritage and premium quality

Sample Visual Preview

(Attached image: Klaviyo Email Design Layout Samples inspired by Ball and Buck)

Key Email Design Strengths

• Clean and professional email hierarchy

• Conversion-focused CTA placement

• Mobile-first layout approach

• Consistent spacing, typography, and color usage

• Designed specifically for Klaviyo drag-and-drop compatibility

Additional Experience

• Email campaign setup and flow design in Klaviyo

• Basic segmentation and audience targeting

• A/B testing awareness (subject lines & CTA placement)

• Coordination with SEO and marketing strategies

Disclaimer

This portfolio is created for demonstration and skill showcase purposes only. All brand assets, logos, and product imagery belong to Ball and Buck.for demonstration and skill showcase purposes only. All brand assets, logos, and product imagery belong to Ball and Buck.

Contact

Name: Lemuel Malinao
Role: Email Marketer / Graphic Designer
Specialization: Klaviyo Email Design & Campaign Layouts